Hairdresser ads in St. Louis: US$2.49 a click
A Google Ads click for a hairdresser in St. Louis costs US$2.49 at the search-weighted average (8,074 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 24.7% on the 12 months before.
There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.
In St. Louis, the lowest click price on this page is near me at US$1.87. The highest click price on this page in St. Louis is specific jobs at US$3.04.
What a booked booking costs in clicks
There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.
Cost per booked booking in St. Louis is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not St. Louis figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked booking |
|---|---|---|
| General searches | US$2.26 | put in your rates |
| Near me | US$1.87 | put in your rates |
| Specific jobs | US$3.04 | put in your rates |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the hairdresser searches are in St. Louis
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
Specific jobs are the largest share of counted search volume in St. Louis, at 46.3%.
In St. Louis, specific jobs has the highest click price among the counted intent groups, at US$3.04 a click.
General searches
Near me
Lowest click price on this pageSpecific jobs
Highest click price on this pageRelated keywords
Not countedPlan a month of hairdresser ads in St. Louis
Put in your own value per booking and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
US$1,000 at US$2.49 a click buys about 401.6 clicks a month.
Put in your call and booking rates to see how many booked bookings this buys.
Put in your value per booking and your margin to see whether this pays back.
Every hairdresser keyword tracked in St. Louis
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched hairdresser keywords in St. Louis are “hair salon near me” (2,525 searches a month at US$1.88 a click), “hair salon” (1,600 searches a month at US$2.36 a click), and “haircut” (1,300 searches a month at US$2.73 a click).
In St. Louis, “mens haircut” is the keyword furthest from the country median: US$4.82 a click, 319.1% above the US$1.15 median click price for hairdresser across this country's tracked cities.
In St. Louis, “hairdresser” is the least-searched of the counted keywords tracked here, at 90 searches a month.
In St. Louis, 10 of the 10 counted hairdresser keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| hair salon | General searches | 1,600 | US$2.36 |
| hairdresser | General searches | 90 | US$0.50 |
| hair salon near me | Near me | 2,525 | US$1.88 |
| hairdresser near me | Near me | 122 | US$1.68 |
| haircut | Specific jobs | 1,300 | US$2.73 |
| mens haircut | Specific jobs | 1,275 | US$4.82 |
| balayage | Specific jobs | 392 | US$0.36 |
| hair color | Specific jobs | 322 | US$0.53 |
| hair extensions | Specific jobs | 297 | US$4.30 |
| keratin treatment | Specific jobs | 152 | US$0.57 |
| barber near me Related, not counted | Related keywords | 1,950 | US$1.71 |
| barber Related, not counted | Related keywords | 1,115 | US$2.04 |
How St. Louis compares in the United States
Over the 48 months tracked, hairdressers searches in St. Louis peaked in June 2025 at 15,350 and were lowest in November 2025 at 7,410. St. Louis's single latest tracked month is down 3.7% on the same month a year ago and down 9.3% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In St. Louis, the keyword changing fastest year on year is "hairdresser", down 37.9%.
- St. Louis is 50th of 50 United States cities by click price, the highest.
- St. Louis is 36th of 50 United States cities by monthly searches, mid-table.
- St. Louis is 2nd of 2 Missouri cities by click price, the highest.
- St. Louis is 1st of 2 Missouri cities by monthly searches, the highest.
- For this service, St. Louis sits in Missouri, which is 8th of 31 states by businesses per 10,000 people, mid-table (an average of 2.3 businesses per 10,000 people across Missouri).
- St. Louis's 286.9 searches a month per 100,000 people is below the country-wide rate of 536.2 for this service.
- St. Louis's median hairdresser click price of US$2.49 is 116.5% above the country median of US$1.15.
- Counted searches over the last 12 months are down 24.7% on the 12 months before.
- In St. Louis, searches are fairly even through the year; the busiest month, June, is not a strong peak.
Hairdresser businesses in St. Louis
The US Census Bureau counts 654 businesses in this industry in St. Louis, MO-IL (2023), about 2.3 for every 10,000 people.
What is counted: employer establishments.
Counts cover businesses with employees; most sole traders are not included.
Population: 2,814,421 (St. Louis, MO-IL). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Hairdresser click prices in 6 countries
United States is 6th of 6 countries by median hairdresser click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$0.49 | 1,721.3 | 5 |
| United Kingdom | US$0.59 | 1,158.8 | 25 |
| Canada | US$0.67 | 1,284.1 | 13 |
| Australia | US$0.73 | 1,892.7 | 25 |
| New Zealand | US$0.84 | 1,512.0 | 6 |
| United States this page's country | US$1.15 | 536.2 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Rules for hairdressers in the United States
Licensing is set by each state.
Questions people ask about hairdresser ads in St. Louis
How much does a Google Ads click cost for a hairdresser in St. Louis?
US$2.49 a click at the search-weighted average across the counted hairdresser search terms in St. Louis (Google Ads via DataForSEO, pulled October 13, 2026). St. Louis is 50th of 50 United States cities by click price, the highest.
How many people search for a hairdresser in St. Louis each month?
8,074 searches a month on average over the last 12 months, down 24.7% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).
What does a booked booking cost in clicks for hairdressers in St. Louis?
There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Beauty Salons). Every source is listed at the bottom of this page.
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Method
Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to St. Louis with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked booking is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
Google Ads reports click prices in US$, so no currency conversion applies.
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | License |
|---|---|
DataForSEO, retrieved October 13, 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Beauty & Personal Care | Published benchmark, cited |
Business counts, 2023 | US government work / public domain |
Population |
Related: Hairdresser in Kansas City, Hairdresser in New York, Hairdresser in Los Angeles, Hairdresser across United States, All services in St. Louis.