Hairdresser ads in New York: US$1.20 a click

What a booked booking costs in clicks

There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.

Cost per booked booking in New York is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not New York figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the hairdresser searches are in New York

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in New York, at 51.1%.

In New York, near me has the highest click price among the counted intent groups, at US$1.25 a click.

Plan a month of hairdresser ads in New York

Put in your own value per booking and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every hairdresser keyword tracked in New York

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched hairdresser keywords in New York are “hair salon near me” (95,875 searches a month at US$1.24 a click), “hair salon” (45,917 searches a month at US$1.06 a click), and “haircut” (18,100 searches a month at US$1.17 a click).

In New York, “hair extensions” is the keyword furthest from the country median: US$2.86 a click, 148.7% above the US$1.15 median click price for hairdresser across this country's tracked cities.

In New York, “keratin treatment” is the least-searched of the counted keywords tracked here, at 2,825 searches a month.

In New York, 10 of the 10 counted hairdresser keywords tracked here have a recorded Google click price.

How New York compares in the United States

Over the 48 months tracked, hairdressers searches in New York peaked in March 2025 at 274,400 and were lowest in February 2026 at 171,400. New York's single latest tracked month is up 1.5% on the same month a year ago and up 4.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In New York, the keyword changing fastest year on year is "hairdresser", down 29.5%.

• New York is 28th of 50 United States cities by click price, mid-table.
• New York is 1st of 50 United States cities by monthly searches, the highest.
• New York is 2nd of 2 New York cities by click price, the highest.
• New York is 1st of 2 New York cities by monthly searches, the highest.
• For this service, New York sits in New York, which is 28th of 31 states by businesses per 10,000 people, mid-table (an average of 3.6 businesses per 10,000 people across New York).
• New York's 975.8 searches a month per 100,000 people is above the country-wide rate of 536.2 for this service.
• New York's median hairdresser click price of US$1.20 is 4.3% above the country median of US$1.15.
• Counted searches over the last 12 months are down 10.5% on the 12 months before.
• In New York, searches are fairly even through the year; the busiest month, March, is not a strong peak.

Hairdresser businesses in New York

The US Census Bureau counts 8,444 businesses in this industry in New York-Newark-Jersey City, NY-NJ (2023), about 4.2 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 20,112,448 (New York-Newark-Jersey City, NY-NJ). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Hairdresser click prices in 6 countries

United States is 6th of 6 countries by median hairdresser click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for hairdressers in the United States

Licensing is set by each state.

Questions people ask about hairdresser ads in New York

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.