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Hairdresser ads in Pittsburgh: US$0.91 a click

A Google Ads click for a hairdresser in Pittsburgh costs US$0.91 at the search-weighted average (9,358 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 15.7% on the 12 months before.

The 10-second read
Click price, weighted avg
US$0.91
Searches a month
9,358
Year on year
down 15.7%
Click cost per booked booking
put in your rates

There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.

In Pittsburgh, the lowest click price on this page is near me at US$0.70. The highest click price on this page in Pittsburgh is specific jobs at US$1.16.

Cost per booked booking

What a booked booking costs in clicks

There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.

Cost per booked booking in Pittsburgh is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Pittsburgh figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked booking
General searchesUS$0.73put in your rates
Near meUS$0.70put in your rates
Specific jobsUS$1.16put in your rates

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the hairdresser searches are in Pittsburgh

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Pittsburgh, at 43.2%.

In Pittsburgh, specific jobs has the highest click price among the counted intent groups, at US$1.16 a click.

General searches

“hairdresser”, “hair salon”
Searches a month2,054, 21.9% of counted searches
Click price, weighted avgUS$0.73

Near me

Lowest click price on this page
“hairdresser near me”, “hair salon near me”
Searches a month3,262, 34.9% of counted searches
Click price, weighted avgUS$0.70
In Pittsburgh, 1st of 3 niches on this page by click price, the lowest.

Specific jobs

Highest click price on this page
“haircut”, “balayage”, “hair color”, “keratin treatment”, “hair extensions”, “mens haircut”
Searches a month4,044, 43.2% of counted searches
Click price, weighted avgUS$1.16
In Pittsburgh, 3rd of 3 niches on this page by click price, the highest.

Related keywords

Not counted
“barber”, “barber near me”
Searches a month4,367
Click price, weighted avgUS$0.63
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of hairdresser ads in Pittsburgh

Put in your own value per booking and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
1,098.9
Calls or forms
113.7
Booked bookings
put in yours
Click cost per booked booking
put in yours

US$1,000 at US$0.91 a click buys about 1,098.9 clicks a month.

Put in your call and booking rates to see how many booked bookings this buys.

Put in your value per booking and your margin to see whether this pays back.

Keywords

Every hairdresser keyword tracked in Pittsburgh

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched hairdresser keywords in Pittsburgh are “hair salon near me” (3,092 searches a month at US$0.69 a click), “hair salon” (1,942 searches a month at US$0.76 a click), and “haircut” (1,550 searches a month at US$1.17 a click).

In Pittsburgh, “hairdresser” is the keyword furthest from the country median: US$0.24 a click, 79.1% below the US$1.15 median click price for hairdresser across this country's tracked cities.

In Pittsburgh, “hairdresser” is the least-searched of the counted keywords tracked here, at 112 searches a month.

In Pittsburgh, 10 of the 10 counted hairdresser keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
hair salonGeneral searches1,942US$0.76
hairdresserGeneral searches112US$0.24
hair salon near meNear me3,092US$0.69
hairdresser near meNear me170US$0.86
haircutSpecific jobs1,550US$1.17
mens haircutSpecific jobs1,300US$1.06
balayageSpecific jobs437US$0.79
hair extensionsSpecific jobs318US$1.86
hair colorSpecific jobs307US$1.34
keratin treatmentSpecific jobs132US$1.16
barber near me
Related, not counted
Related keywords2,892US$0.62
barber
Related, not counted
Related keywords1,475US$0.64
Ranks and trend

How Pittsburgh compares in the United States

Over the 48 months tracked, hairdressers searches in Pittsburgh peaked in June 2025 at 13,800 and were lowest in December 2022 at 7,780. Pittsburgh's single latest tracked month is down 2.8% on the same month a year ago and down 7.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Pittsburgh, the keyword changing fastest year on year is "hairdresser near me", down 43.6%.

  • Pittsburgh is 10th of 50 United States cities by click price, mid-table.
  • Pittsburgh is 33rd of 50 United States cities by monthly searches, mid-table.
  • Pittsburgh is 2nd of 2 Pennsylvania cities by click price, the highest.
  • Pittsburgh is 2nd of 2 Pennsylvania cities by monthly searches, the lowest.
  • For this service, Pittsburgh sits in Pennsylvania, which is 30th of 31 states by businesses per 10,000 people, among the three highest (an average of 3.9 businesses per 10,000 people across Pennsylvania).
  • Pittsburgh's 386.4 searches a month per 100,000 people is below the country-wide rate of 536.2 for this service.
  • Pittsburgh's median hairdresser click price of US$0.91 is 20.9% below the country median of US$1.15.
  • Counted searches over the last 12 months are down 15.7% on the 12 months before.
  • In Pittsburgh, searches are fairly even through the year; the busiest month, September, is not a strong peak.
Businesses

Hairdresser businesses in Pittsburgh

The US Census Bureau counts 1,063 businesses in this industry in Pittsburgh, PA (2023), about 4.4 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 2,421,992 (Pittsburgh, PA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Hairdresser click prices in 6 countries

United States is 6th of 6 countries by median hairdresser click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$0.491,721.35
United KingdomUS$0.591,158.825
CanadaUS$0.671,284.113
AustraliaUS$0.731,892.725
New ZealandUS$0.841,512.06
United States
this page's country
US$1.15536.250

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for hairdressers in the United States

Licensing is set by each state.

FAQ

Questions people ask about hairdresser ads in Pittsburgh

How much does a Google Ads click cost for a hairdresser in Pittsburgh?

US$0.91 a click at the search-weighted average across the counted hairdresser search terms in Pittsburgh (Google Ads via DataForSEO, pulled October 13, 2026). Pittsburgh is 10th of 50 United States cities by click price, mid-table.

How many people search for a hairdresser in Pittsburgh each month?

9,358 searches a month on average over the last 12 months, down 15.7% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked booking cost in clicks for hairdressers in Pittsburgh?

There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Beauty Salons). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Pittsburgh with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked booking is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Beauty & Personal Care
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Hairdresser in Philadelphia, Hairdresser in New York, Hairdresser in Los Angeles, Hairdresser across United States, All services in Pittsburgh.

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