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Hairdresser ads in Hartford: US$1.04 a click

A Google Ads click for a hairdresser in Hartford costs US$1.04 at the search-weighted average (2,700 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 17.6% on the 12 months before.

The 10-second read
Click price, weighted avg
US$1.04
Searches a month
2,700
Year on year
down 17.6%
Click cost per booked booking
put in your rates

There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.

In Hartford, the lowest click price on this page is general searches at US$0.69. The highest click price on this page in Hartford is specific jobs at US$1.45.

Cost per booked booking

What a booked booking costs in clicks

There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.

Cost per booked booking in Hartford is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Hartford figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked booking
General searchesUS$0.69put in your rates
Near meUS$0.85put in your rates
Specific jobsUS$1.45put in your rates

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the hairdresser searches are in Hartford

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Hartford, at 38.8%.

In Hartford, specific jobs has the highest click price among the counted intent groups, at US$1.45 a click.

General searches

Lowest click price on this page
“hairdresser”, “hair salon”
Searches a month703, 26.0% of counted searches
Click price, weighted avgUS$0.69
In Hartford, 1st of 3 niches on this page by click price, the lowest.

Near me

“hairdresser near me”, “hair salon near me”
Searches a month949, 35.1% of counted searches
Click price, weighted avgUS$0.85

Specific jobs

Highest click price on this page
“haircut”, “balayage”, “hair color”, “keratin treatment”, “hair extensions”, “mens haircut”
Searches a month1,049, 38.8% of counted searches
Click price, weighted avgUS$1.45
In Hartford, 3rd of 3 niches on this page by click price, the highest.

Related keywords

Not counted
“barber”, “barber near me”
Searches a month1,310
Click price, weighted avgUS$0.48
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of hairdresser ads in Hartford

Put in your own value per booking and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
961.5
Calls or forms
99.5
Booked bookings
put in yours
Click cost per booked booking
put in yours

US$1,000 at US$1.04 a click buys about 961.5 clicks a month.

Put in your call and booking rates to see how many booked bookings this buys.

Put in your value per booking and your margin to see whether this pays back.

Keywords

Every hairdresser keyword tracked in Hartford

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched hairdresser keywords in Hartford are “hair salon near me” (837 searches a month at US$0.84 a click), “hair salon” (609 searches a month at US$0.63 a click), and “haircut” (352 searches a month at US$2.00 a click).

In Hartford, “hair extensions” is the keyword furthest from the country median: US$3.67 a click, 219.1% above the US$1.15 median click price for hairdresser across this country's tracked cities.

In Hartford, “keratin treatment” is the least-searched of the counted keywords tracked here, at 62 searches a month.

In Hartford, 10 of the 10 counted hairdresser keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
hair salonGeneral searches609US$0.63
hairdresserGeneral searches94US$1.06
hair salon near meNear me837US$0.84
hairdresser near meNear me112US$0.93
haircutSpecific jobs352US$2.00
mens haircutSpecific jobs272US$0.99
balayageSpecific jobs135US$0.14
hair colorSpecific jobs119US$0.38
hair extensionsSpecific jobs109US$3.67
keratin treatmentSpecific jobs62US$1.39
barber near me
Related, not counted
Related keywords853US$0.43
barber
Related, not counted
Related keywords457US$0.56
Ranks and trend

How Hartford compares in the United States

Over the 48 months tracked, hairdressers searches in Hartford peaked in July 2024 at 4,110 and were lowest in November 2022 at 2,380. Hartford's single latest tracked month is down 10.8% on the same month a year ago and down 12.1% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Hartford, the keyword changing fastest year on year is "balayage", down 23.6%.

  • Hartford is 21st of 50 United States cities by click price, mid-table.
  • Hartford is 49th of 50 United States cities by monthly searches, among the three lowest.
  • Hartford is the only city in Connecticut in this set, so there is no same-state rank.
  • For this service, Hartford sits in Connecticut, which is 20th of 31 states by businesses per 10,000 people, mid-table (an average of 2.9 businesses per 10,000 people across Connecticut).
  • Hartford's 230.5 searches a month per 100,000 people is below the country-wide rate of 536.2 for this service.
  • Hartford's median hairdresser click price of US$1.04 is 9.6% below the country median of US$1.15.
  • Counted searches over the last 12 months are down 17.6% on the 12 months before.
  • In Hartford, searches are fairly even through the year; the busiest month, June, is not a strong peak.
Businesses

Hairdresser businesses in Hartford

The US Census Bureau counts 344 businesses in this industry in Hartford-West Hartford-East Hartford, CT (2023), about 2.9 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 1,171,426 (Hartford-West Hartford-East Hartford, CT). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Hairdresser click prices in 6 countries

United States is 6th of 6 countries by median hairdresser click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$0.491,721.35
United KingdomUS$0.591,158.825
CanadaUS$0.671,284.113
AustraliaUS$0.731,892.725
New ZealandUS$0.841,512.06
United States
this page's country
US$1.15536.250

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for hairdressers in the United States

Licensing is set by each state.

FAQ

Questions people ask about hairdresser ads in Hartford

How much does a Google Ads click cost for a hairdresser in Hartford?

US$1.04 a click at the search-weighted average across the counted hairdresser search terms in Hartford (Google Ads via DataForSEO, pulled October 13, 2026). Hartford is 21st of 50 United States cities by click price, mid-table.

How many people search for a hairdresser in Hartford each month?

2,700 searches a month on average over the last 12 months, down 17.6% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked booking cost in clicks for hairdressers in Hartford?

There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Beauty Salons). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Hartford with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked booking is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Beauty & Personal Care
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Hairdresser in New York, Hairdresser in Los Angeles, Hairdresser in Chicago, Hairdresser across United States, All services in Hartford.

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