General Contractor ads in Pittsburgh: US$18.44 a click
A Google Ads click for a general contractor in Pittsburgh costs US$18.44 at the search-weighted average (1,061 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 33.0% on the 12 months before.
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$545 in clicks at US$18.44 a click.
In Pittsburgh, the lowest click price on this page is general searches at US$2.43. The highest click price on this page in Pittsburgh is specific jobs at US$30.40.
What a booked job costs in clicks
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$545 in clicks at US$18.44 a click.
Cost per booked job in Pittsburgh is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Pittsburgh figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked job |
|---|---|---|
| General searches | US$2.43 | US$72 |
| Near me | US$8.34 | US$247 |
| Specific jobs | US$30.40 | US$899 |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the general contractor searches are in Pittsburgh
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
Specific jobs are the largest share of counted search volume in Pittsburgh, at 51.0%.
In Pittsburgh, specific jobs has the highest click price among the counted intent groups, at US$30.40 a click.
General searches
Lowest click price on this pageNear me
Specific jobs
Highest click price on this pageRelated keywords
Not countedPlan a month of general contractor ads in Pittsburgh
Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
US$1,000 at US$18.44 a click buys about 54.2 clicks a month.
If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 4.4 calls and 1.8 booked jobs, so each booked job costs about US$545 in clicks.
Put in your value per job and your margin to see whether this pays back.
Every general contractor keyword tracked in Pittsburgh
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched general contractor keywords in Pittsburgh are “general contractors near me” (296 searches a month at US$8.34 a click), “bathroom remodel” (222 searches a month at US$45.46 a click), and “general contractor” (177 searches a month at US$2.43 a click).
In Pittsburgh, “bathroom remodel” is the keyword furthest from the country median: US$45.46 a click, 145.7% above the US$18.50 median click price for general contractor across this country's tracked cities.
In Pittsburgh, “home extensions” is the least-searched of the counted keywords tracked here, at 6 searches a month.
In Pittsburgh, 8 of the 11 counted general contractor keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| general contractor | General searches | 177 | US$2.43 |
| home remodeler | General searches | 47 | no price |
| general contractors near me | Near me | 296 | US$8.34 |
| bathroom remodel | Specific jobs | 222 | US$45.46 |
| kitchen remodel | Specific jobs | 127 | US$25.64 |
| custom home builder | Specific jobs | 69 | US$2.96 |
| basement finishing | Specific jobs | 44 | no price |
| home renovations | Specific jobs | 42 | US$28.57 |
| home additions | Specific jobs | 21 | US$2.27 |
| whole home renovation | Specific jobs | 11 | no price |
| home extensions | Specific jobs | 6 | US$1.02 |
| new home builder Related, not counted | Related keywords | 37 | US$4.12 |
How Pittsburgh compares in the United States
Over the 48 months tracked, general contractors searches in Pittsburgh peaked in March 2024 at 2,130 and were lowest in December 2025 at 730. Pittsburgh's single latest tracked month is down 30.4% on the same month a year ago and down 12.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Pittsburgh, the keyword changing fastest year on year is "home remodeler", down 58.2%.
- Pittsburgh is 25th of 50 United States cities by click price, mid-table.
- Pittsburgh is 37th of 50 United States cities by monthly searches, mid-table.
- Pittsburgh is 2nd of 2 Pennsylvania cities by click price, the highest.
- Pittsburgh is 2nd of 2 Pennsylvania cities by monthly searches, the lowest.
- For this service, Pittsburgh sits in Pennsylvania, which is 23rd of 31 states by businesses per 10,000 people, mid-table (an average of 4.8 businesses per 10,000 people across Pennsylvania).
- Pittsburgh's 43.8 searches a month per 100,000 people is below the country-wide rate of 75.9 for this service.
- Pittsburgh's median general contractor click price of US$18.44 is 0.3% below the country median of US$18.50.
- Counted searches over the last 12 months are down 33.0% on the 12 months before.
- In Pittsburgh, searches peak in March, about 21.0% above the monthly average, and are lowest in December.
General contractor businesses in Pittsburgh
The US Census Bureau counts 1,107 businesses in this industry in Pittsburgh, PA (2023), about 4.6 for every 10,000 people.
What is counted: employer establishments.
Counts cover businesses with employees; most sole traders are not included.
Population: 2,421,992 (Pittsburgh, PA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
General contractor click prices in 6 countries
United States is 6th of 6 countries by median general contractor click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$2.76 | 85.8 | 5 |
| United Kingdom | US$4.38 | 53.2 | 25 |
| Australia | US$6.72 | 155.4 | 25 |
| New Zealand | US$7.21 | 91.3 | 6 |
| Canada | US$9.31 | 83.8 | 13 |
| United States this page's country | US$18.50 | 75.9 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Rules for general contractors in the United States
Licensing is set by each state.
Questions people ask about general contractor ads in Pittsburgh
How much does a Google Ads click cost for a general contractor in Pittsburgh?
US$18.44 a click at the search-weighted average across the counted general contractor search terms in Pittsburgh (Google Ads via DataForSEO, pulled October 13, 2026). Pittsburgh is 25th of 50 United States cities by click price, mid-table.
How many people search for a general contractor in Pittsburgh each month?
1,061 searches a month on average over the last 12 months, down 33.0% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).
What does a booked job cost in clicks for general contractors in Pittsburgh?
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$545 in clicks at US$18.44 a click.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Residential Remodelers). Every source is listed at the bottom of this page.
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Method
Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Pittsburgh with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
Google Ads reports click prices in US$, so no currency conversion applies.
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | License |
|---|---|
DataForSEO, retrieved October 13, 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Home & Home Improvement | Published benchmark, cited |
US/Canada benchmark booking rate, trades | Published benchmark, cited |
Business counts, 2023 | US government work / public domain |
Population |
Related: General Contractor in Philadelphia, General Contractor in New York, General Contractor in Los Angeles, General Contractor across United States, All services in Pittsburgh.