General Contractor ads in Los Angeles: US$13.07 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$387 in clicks at US$13.07 a click.

Cost per booked job in Los Angeles is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Los Angeles figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the general contractor searches are in Los Angeles

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Los Angeles, at 45.2%.

In Los Angeles, specific jobs has the highest click price among the counted intent groups, at US$22.21 a click.

Plan a month of general contractor ads in Los Angeles

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every general contractor keyword tracked in Los Angeles

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched general contractor keywords in Los Angeles are “general contractor” (5,050 searches a month at US$6.24 a click), “general contractors near me” (2,150 searches a month at US$8.64 a click), and “bathroom remodel” (1,683 searches a month at US$20.93 a click).

In Los Angeles, “home renovations” is the keyword furthest from the country median: US$60.19 a click, 225.4% above the US$18.50 median click price for general contractor across this country's tracked cities.

In Los Angeles, “home extensions” is the least-searched of the counted keywords tracked here, at 15 searches a month.

In Los Angeles, 10 of the 11 counted general contractor keywords tracked here have a recorded Google click price.

How Los Angeles compares in the United States

Over the 48 months tracked, general contractors searches in Los Angeles peaked in January 2026 at 23,560 and were lowest in December 2022 at 5,280. Los Angeles's single latest tracked month is up 30.1% on the same month a year ago and down 37.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Los Angeles, the keyword changing fastest year on year is "general contractor", up 114.9%.

• Los Angeles is 10th of 50 United States cities by click price, mid-table.
• Los Angeles is 3rd of 50 United States cities by monthly searches, among the three highest.
• Los Angeles is 1st of 6 California cities by click price, the lowest.
• Los Angeles is 1st of 6 California cities by monthly searches, the highest.
• For this service, Los Angeles sits in California, which is 20th of 31 states by businesses per 10,000 people, mid-table (an average of 4.6 businesses per 10,000 people across California).
• Los Angeles's 94.1 searches a month per 100,000 people is above the country-wide rate of 75.9 for this service.
• Los Angeles's median general contractor click price of US$13.07 is 29.4% below the country median of US$18.50.
• Counted searches over the last 12 months are down 14.5% on the 12 months before.
• In Los Angeles, searches peak in January, about 20.3% above the monthly average, and are lowest in August.

General contractor businesses in Los Angeles

The US Census Bureau counts 5,124 businesses in this industry in Los Angeles-Long Beach-Anaheim, CA (2023), about 4.0 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 12,844,441 (Los Angeles-Long Beach-Anaheim, CA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

General contractor click prices in 6 countries

United States is 6th of 6 countries by median general contractor click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for general contractors in the United States

Licensing is set by each state.

Questions people ask about general contractor ads in Los Angeles

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.