General Contractor ads in Detroit: US$28.13 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$832 in clicks at US$28.13 a click.

Cost per booked job in Detroit is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Detroit figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the general contractor searches are in Detroit

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Detroit, at 60.5%.

In Detroit, specific jobs has the highest click price among the counted intent groups, at US$38.15 a click.

Plan a month of general contractor ads in Detroit

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every general contractor keyword tracked in Detroit

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched general contractor keywords in Detroit are “bathroom remodel” (332 searches a month at US$57.19 a click), “general contractor” (171 searches a month at US$28.05 a click), and “general contractors near me” (148 searches a month at US$7.70 a click).

In Detroit, “bathroom remodel” is the keyword furthest from the country median: US$57.19 a click, 209.1% above the US$18.50 median click price for general contractor across this country's tracked cities.

In Detroit, “home extensions” is the least-searched of the counted keywords tracked here, at 8 searches a month.

In Detroit, 8 of the 11 counted general contractor keywords tracked here have a recorded Google click price.

How Detroit compares in the United States

Over the 48 months tracked, general contractors searches in Detroit peaked in May 2025 at 3,630 and were lowest in June 2026 at 850. Detroit's single latest tracked month is up 17.4% on the same month a year ago and down 19.3% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Detroit, the keyword changing fastest year on year is "bathroom remodel", down 69.6%.

• Detroit is 45th of 50 United States cities by click price, mid-table.
• Detroit is 36th of 50 United States cities by monthly searches, mid-table.
• Detroit is the only city in Michigan in this set, so there is no same-state rank.
• For this service, Detroit sits in Michigan, which is 14th of 31 states by businesses per 10,000 people, mid-table (an average of 3.7 businesses per 10,000 people across Michigan).
• Detroit's 24.7 searches a month per 100,000 people is below the country-wide rate of 75.9 for this service.
• Detroit's median general contractor click price of US$28.13 is 52.1% above the country median of US$18.50.
• Counted searches over the last 12 months are down 49.5% on the 12 months before.
• In Detroit, searches peak in May, about 24.7% above the monthly average, and are lowest in October.

General contractor businesses in Detroit

The US Census Bureau counts 1,621 businesses in this industry in Detroit-Warren-Dearborn, MI (2023), about 3.7 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 4,390,913 (Detroit-Warren-Dearborn, MI). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

General contractor click prices in 6 countries

United States is 6th of 6 countries by median general contractor click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for general contractors in the United States

Licensing is set by each state.

Questions people ask about general contractor ads in Detroit

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.