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Dentist ads in Memphis: US$12.49 a click

A Google Ads click for a dentist in Memphis costs US$12.49 at the search-weighted average (9,229 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are up 1.4% on the 12 months before.

The 10-second read
Click price, weighted avg
US$12.49
Searches a month
9,229
Year on year
up 1.4%
Click cost per booked appointment
US$205

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about US$205 in clicks at US$12.49 a click.

In Memphis, the lowest click price on this page is specific jobs at US$10.80. The highest click price on this page in Memphis is general searches at US$14.40.

Cost per booked appointment

What a booked appointment costs in clicks

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about US$205 in clicks at US$12.49 a click.

Cost per booked appointment in Memphis is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Memphis figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked appointment
General searchesUS$14.40US$236
Near meUS$11.19US$184
Specific jobsUS$10.80US$177

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the dentist searches are in Memphis

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Memphis, at 42.8%.

In Memphis, general searches has the highest click price among the counted intent groups, at US$14.40 a click.

General searches

Highest click price on this page
“dentist”, “dental clinic”
Searches a month3,954, 42.8% of counted searches
Click price, weighted avgUS$14.40
In Memphis, 3rd of 3 niches on this page by click price, the highest.

Near me

“dentist near me”
Searches a month3,492, 37.8% of counted searches
Click price, weighted avgUS$11.19

Urgent

“emergency dentist”
Searches a month0, 0.0% of counted searches
Click price, weighted avgno Google price

Specific jobs

Lowest click price on this page
“teeth whitening”, “cosmetic dentist”, “dental implants”, “invisalign”, “root canal”, “wisdom teeth removal”, “kids dentist”, “bulk billing dentist”
Searches a month1,785, 19.3% of counted searches
Click price, weighted avgUS$10.80
In Memphis, 1st of 3 niches on this page by click price, the lowest.
Plan

Plan a month of dentist ads in Memphis

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
80.1
Calls or forms
8.5
Booked appointments
4.9
Click cost per booked appointment
US$205

US$1,000 at US$12.49 a click buys about 80.1 clicks a month.

If 10.67% of clicks call or fill a form and you book 57.1% of those calls, that is about 8.5 calls and 4.9 booked appointments, so each booked appointment costs about US$205 in clicks.

Put in your value per appointment and your margin to see whether this pays back.

Keywords

Every dentist keyword tracked in Memphis

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched dentist keywords in Memphis are “dentist near me” (3,492 searches a month at US$11.19 a click), “dentist” (3,292 searches a month at US$15.93 a click), and “invisalign” (677 searches a month at US$10.79 a click).

In Memphis, “cosmetic dentist” is the keyword furthest from the country median: US$4.98 a click, 65.2% below the US$14.33 median click price for dentist across this country's tracked cities.

In Memphis, “bulk billing dentist” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Memphis, 8 of the 12 counted dentist keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
dentistGeneral searches3,292US$15.93
dental clinicGeneral searches662US$6.82
dentist near meNear me3,492US$11.19
emergency dentistUrgentnoneno price
invisalignSpecific jobs677US$10.79
cosmetic dentistSpecific jobs358US$4.98
dental implantsSpecific jobs352US$22.62
teeth whiteningSpecific jobs328US$5.59
kids dentistSpecific jobs68US$5.41
bulk billing dentistSpecific jobs2no price
root canalSpecific jobsnoneno price
wisdom teeth removalSpecific jobsnoneno price
Ranks and trend

How Memphis compares in the United States

Over the 48 months tracked, dentists searches in Memphis peaked in January 2026 at 30,000 and were lowest in December 2025 at 5,660. Memphis's single latest tracked month is up 7.3% on the same month a year ago and down 6.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Memphis, the keyword changing fastest year on year is "dental clinic", up 146.6%.

  • Memphis is 17th of 50 United States cities by click price, mid-table.
  • Memphis is 36th of 50 United States cities by monthly searches, mid-table.
  • Memphis is 1st of 2 Tennessee cities by click price, the lowest.
  • Memphis is 2nd of 2 Tennessee cities by monthly searches, the lowest.
  • For this service, Memphis sits in Tennessee, which is 3rd of 31 states by businesses per 10,000 people, among the three lowest (an average of 3.3 businesses per 10,000 people across Tennessee).
  • Memphis's 688.0 searches a month per 100,000 people is above the country-wide rate of 524.6 for this service.
  • Memphis's median dentist click price of US$12.49 is 12.8% below the country median of US$14.33.
  • Counted searches over the last 12 months are up 1.4% on the 12 months before.
  • In Memphis, searches peak in January, about 62.2% above the monthly average, and are lowest in December.
Businesses

Dentist businesses in Memphis

The US Census Bureau counts 394 businesses in this industry in Memphis, TN-MS-AR (2023), about 2.9 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 1,341,412 (Memphis, TN-MS-AR). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Dentist click prices in 6 countries

United States is 6th of 6 countries by median dentist click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$2.351,315.75
New ZealandUS$3.46880.76
United KingdomUS$6.74973.525
AustraliaUS$7.46969.725
CanadaUS$13.93958.913
United States
this page's country
US$14.33524.650

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for dentists in the United States

Licensing is set by each state.

FAQ

Questions people ask about dentist ads in Memphis

How much does a Google Ads click cost for a dentist in Memphis?

US$12.49 a click at the search-weighted average across the counted dentist search terms in Memphis (Google Ads via DataForSEO, pulled October 13, 2026). Memphis is 17th of 50 United States cities by click price, mid-table.

How many people search for a dentist in Memphis each month?

9,229 searches a month on average over the last 12 months, up 1.4% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked appointment cost in clicks for dentists in Memphis?

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.10% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about US$205 in clicks at US$12.49 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Offices of Dentists). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Memphis with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked appointment is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Dentists & Dental Services
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Dentist in Nashville, Dentist in New York, Dentist in Los Angeles, Dentist across United States, All services in Memphis.

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