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Dentist ads in Los Angeles: US$15.04 a click

A Google Ads click for a dentist in Los Angeles costs US$15.04 at the search-weighted average (63,723 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 11.6% on the 12 months before.

The 10-second read
Click price, weighted avg
US$15.04
Searches a month
63,723
Year on year
down 11.6%
Click cost per booked appointment
US$247

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about US$247 in clicks at US$15.04 a click.

In Los Angeles, the lowest click price on this page is near me at US$14.37. The highest click price on this page in Los Angeles is specific jobs at US$15.76.

Cost per booked appointment

What a booked appointment costs in clicks

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about US$247 in clicks at US$15.04 a click.

Cost per booked appointment in Los Angeles is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Los Angeles figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked appointment
General searchesUS$15.39US$253
Near meUS$14.37US$236
Specific jobsUS$15.76US$259

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the dentist searches are in Los Angeles

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Los Angeles, at 42.8%.

In Los Angeles, specific jobs has the highest click price among the counted intent groups, at US$15.76 a click.

General searches

“dentist”, “dental clinic”
Searches a month20,941, 32.9% of counted searches
Click price, weighted avgUS$15.39

Near me

Lowest click price on this page
“dentist near me”
Searches a month27,283, 42.8% of counted searches
Click price, weighted avgUS$14.37
In Los Angeles, 1st of 3 niches on this page by click price, the lowest.

Urgent

“emergency dentist”
Searches a month0, 0.0% of counted searches
Click price, weighted avgno Google price

Specific jobs

Highest click price on this page
“teeth whitening”, “cosmetic dentist”, “dental implants”, “invisalign”, “root canal”, “wisdom teeth removal”, “kids dentist”, “bulk billing dentist”
Searches a month15,498, 24.3% of counted searches
Click price, weighted avgUS$15.76
In Los Angeles, 3rd of 3 niches on this page by click price, the highest.
Plan

Plan a month of dentist ads in Los Angeles

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
66.5
Calls or forms
7.1
Booked appointments
4.1
Click cost per booked appointment
US$247

US$1,000 at US$15.04 a click buys about 66.5 clicks a month.

If 10.67% of clicks call or fill a form and you book 57.1% of those calls, that is about 7.1 calls and 4.1 booked appointments, so each booked appointment costs about US$247 in clicks.

Put in your value per appointment and your margin to see whether this pays back.

Keywords

Every dentist keyword tracked in Los Angeles

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched dentist keywords in Los Angeles are “dentist near me” (27,283 searches a month at US$14.37 a click), “dentist” (17,983 searches a month at US$16.48 a click), and “invisalign” (6,975 searches a month at US$8.66 a click).

In Los Angeles, “dental implants” is the keyword furthest from the country median: US$35.82 a click, 150.0% above the US$14.33 median click price for dentist across this country's tracked cities.

In Los Angeles, “bulk billing dentist” is the least-searched of the counted keywords tracked here, at 5 searches a month.

In Los Angeles, 8 of the 12 counted dentist keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
dentistGeneral searches17,983US$16.48
dental clinicGeneral searches2,958US$8.75
dentist near meNear me27,283US$14.37
emergency dentistUrgentnoneno price
invisalignSpecific jobs6,975US$8.66
dental implantsSpecific jobs3,083US$35.82
teeth whiteningSpecific jobs2,642US$6.66
cosmetic dentistSpecific jobs1,898US$19.50
kids dentistSpecific jobs895US$20.89
bulk billing dentistSpecific jobs5no price
root canalSpecific jobsnoneno price
wisdom teeth removalSpecific jobsnoneno price
Ranks and trend

How Los Angeles compares in the United States

Over the 48 months tracked, dentists searches in Los Angeles peaked in February 2025 at 93,700 and were lowest in November 2025 at 48,820. Los Angeles's single latest tracked month is up 26.5% on the same month a year ago and up 14.7% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Los Angeles, the keyword changing fastest year on year is "bulk billing dentist", up 50.0%.

  • Los Angeles is 30th of 50 United States cities by click price, mid-table.
  • Los Angeles is 3rd of 50 United States cities by monthly searches, among the three highest.
  • Los Angeles is 4th of 6 California cities by click price, among the three highest.
  • Los Angeles is 1st of 6 California cities by monthly searches, the highest.
  • For this service, Los Angeles sits in California, which is 31st of 31 states by businesses per 10,000 people, the highest (an average of 6.1 businesses per 10,000 people across California).
  • Los Angeles's 496.1 searches a month per 100,000 people is below the country-wide rate of 524.6 for this service.
  • Los Angeles's median dentist click price of US$15.04 is 5.0% above the country median of US$14.33.
  • Counted searches over the last 12 months are down 11.6% on the 12 months before.
  • In Los Angeles, searches are fairly even through the year; the busiest month, March, is not a strong peak.
Businesses

Dentist businesses in Los Angeles

The US Census Bureau counts 9,296 businesses in this industry in Los Angeles-Long Beach-Anaheim, CA (2023), about 7.2 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 12,844,441 (Los Angeles-Long Beach-Anaheim, CA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Dentist click prices in 6 countries

United States is 6th of 6 countries by median dentist click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$2.351,315.75
New ZealandUS$3.46880.76
United KingdomUS$6.74973.525
AustraliaUS$7.46969.725
CanadaUS$13.93958.913
United States
this page's country
US$14.33524.650

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for dentists in the United States

Licensing is set by each state.

FAQ

Questions people ask about dentist ads in Los Angeles

How much does a Google Ads click cost for a dentist in Los Angeles?

US$15.04 a click at the search-weighted average across the counted dentist search terms in Los Angeles (Google Ads via DataForSEO, pulled October 13, 2026). Los Angeles is 30th of 50 United States cities by click price, mid-table.

How many people search for a dentist in Los Angeles each month?

63,723 searches a month on average over the last 12 months, down 11.6% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked appointment cost in clicks for dentists in Los Angeles?

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.10% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about US$247 in clicks at US$15.04 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Offices of Dentists). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Los Angeles with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked appointment is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Dentists & Dental Services
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Dentist in Riverside, Dentist in San Francisco, Dentist in San Diego, Dentist across United States, All services in Los Angeles.

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