Dentist ads in New York: US$9.87 a click

What a booked appointment costs in clicks

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about US$162 in clicks at US$9.87 a click.

Cost per booked appointment in New York is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not New York figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the dentist searches are in New York

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in New York, at 51.6%.

In New York, general searches has the highest click price among the counted intent groups, at US$10.98 a click.

Plan a month of dentist ads in New York

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every dentist keyword tracked in New York

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched dentist keywords in New York are “dentist near me” (85,000 searches a month at US$9.21 a click), “dentist” (39,300 searches a month at US$12.13 a click), and “invisalign” (14,800 searches a month at US$8.14 a click).

In New York, “dental clinic” is the keyword furthest from the country median: US$4.25 a click, 70.3% below the US$14.33 median click price for dentist across this country's tracked cities.

In New York, “bulk billing dentist” is the least-searched of the counted keywords tracked here, at 12 searches a month.

In New York, 8 of the 12 counted dentist keywords tracked here have a recorded Google click price.

How New York compares in the United States

Over the 48 months tracked, dentists searches in New York peaked in January 2025 at 244,610 and were lowest in December 2022 at 124,010. New York's single latest tracked month is up 8.1% on the same month a year ago and up 7.7% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In New York, the keyword changing fastest year on year is "bulk billing dentist", up 75.0%.

• New York is 5th of 50 United States cities by click price, mid-table.
• New York is 1st of 50 United States cities by monthly searches, the highest.
• New York is 1st of 2 New York cities by click price, the lowest.
• New York is 1st of 2 New York cities by monthly searches, the highest.
• For this service, New York sits in New York, which is 15th of 31 states by businesses per 10,000 people, mid-table (an average of 4.0 businesses per 10,000 people across New York).
• New York's 818.3 searches a month per 100,000 people is above the country-wide rate of 524.6 for this service.
• New York's median dentist click price of US$9.87 is 31.1% below the country median of US$14.33.
• Counted searches over the last 12 months are down 11.2% on the 12 months before.
• In New York, searches peak in January, about 16.4% above the monthly average, and are lowest in November.

Dentist businesses in New York

The US Census Bureau counts 9,582 businesses in this industry in New York-Newark-Jersey City, NY-NJ (2023), about 4.8 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 20,112,448 (New York-Newark-Jersey City, NY-NJ). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Dentist click prices in 6 countries

United States is 6th of 6 countries by median dentist click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for dentists in the United States

Licensing is set by each state.

Questions people ask about dentist ads in New York

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.