Dentist ads in Boston: US$14.80 a click

What a booked appointment costs in clicks

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about US$243 in clicks at US$14.80 a click.

Cost per booked appointment in Boston is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Boston figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the dentist searches are in Boston

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Boston, at 46.1%.

In Boston, near me has the highest click price among the counted intent groups, at US$16.52 a click.

Plan a month of dentist ads in Boston

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every dentist keyword tracked in Boston

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched dentist keywords in Boston are “dentist near me” (5,858 searches a month at US$16.52 a click), “dentist” (3,317 searches a month at US$14.03 a click), and “invisalign” (1,700 searches a month at US$10.31 a click).

In Boston, “dental implants” is the keyword furthest from the country median: US$25.93 a click, 80.9% above the US$14.33 median click price for dentist across this country's tracked cities.

In Boston, “bulk billing dentist” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Boston, 7 of the 12 counted dentist keywords tracked here have a recorded Google click price.

How Boston compares in the United States

Over the 48 months tracked, dentists searches in Boston peaked in March 2025 at 19,250 and were lowest in November 2025 at 9,970. Boston's single latest tracked month is up 18.3% on the same month a year ago and up 2.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Boston, the keyword changing fastest year on year is "dental implants", down 56.9%.

• Boston is 27th of 50 United States cities by click price, mid-table.
• Boston is 28th of 50 United States cities by monthly searches, mid-table.
• Boston is the only city in Massachusetts in this set, so there is no same-state rank.
• For this service, Boston sits in Massachusetts, which is 24th of 31 states by businesses per 10,000 people, mid-table (an average of 4.8 businesses per 10,000 people across Massachusetts).
• Boston's 252.2 searches a month per 100,000 people is below the country-wide rate of 524.6 for this service.
• Boston's median dentist click price of US$14.80 is 3.3% above the country median of US$14.33.
• Counted searches over the last 12 months are down 14.2% on the 12 months before.
• In Boston, searches peak in March, about 15.3% above the monthly average, and are lowest in December.

Dentist businesses in Boston

The US Census Bureau counts 2,419 businesses in this industry in Boston-Cambridge-Newton, MA-NH (2023), about 4.8 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 5,034,221 (Boston-Cambridge-Newton, MA-NH). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Dentist click prices in 6 countries

United States is 6th of 6 countries by median dentist click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for dentists in the United States

Licensing is set by each state.

Questions people ask about dentist ads in Boston

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.