Accountant ads in St. Louis: US$22.19 a click

What a booked return costs in clicks

There is a sourced lead rate for accountant (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked return. Put in your own booking rate in the planner below to see it.

Cost per booked return in St. Louis is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not St. Louis figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the accountant searches are in St. Louis

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in St. Louis, at 55.4%.

In St. Louis, specific jobs has the highest click price among the counted intent groups, at US$91.63 a click.

Plan a month of accountant ads in St. Louis

Put in your own value per return and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every accountant keyword tracked in St. Louis

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched accountant keywords in St. Louis are “accountant” (214 searches a month with no Google click price), “accountant near me” (89 searches a month at US$1.91 a click), and “tax accountant” (45 searches a month with no Google click price).

In St. Louis, “small business accountant” is the keyword furthest from the country median: US$121.00 a click, 510.2% above the US$19.83 median click price for accountant across this country's tracked cities.

In St. Louis, “tax return accountant” is the least-searched of the counted keywords tracked here, at 3 searches a month.

In St. Louis, 3 of the 7 counted accountant keywords tracked here have a recorded Google click price.

How St. Louis compares in the United States

Over the 48 months tracked, accountants searches in St. Louis peaked in May 2025 at 1,130 and were lowest in June 2026 at 220. St. Louis's single latest tracked month is down 46.4% on the same month a year ago and down 3.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In St. Louis, the keyword changing fastest year on year is "business accountant", down 70.7%.

• St. Louis is 32nd of 49 United States cities by click price, mid-table.
• St. Louis is 33rd of 50 United States cities by monthly searches, mid-table.
• St. Louis is 2nd of 2 Missouri cities by click price, the highest.
• St. Louis is 1st of 2 Missouri cities by monthly searches, the highest.
• For this service, St. Louis sits in Missouri, which is 9th of 31 states by businesses per 10,000 people, mid-table (an average of 1.5 businesses per 10,000 people across Missouri).
• St. Louis's 13.8 searches a month per 100,000 people is below the country-wide rate of 22.2 for this service.
• St. Louis's median accountant click price of US$22.19 is 11.9% above the country median of US$19.83.
• Counted searches over the last 12 months are down 37.0% on the 12 months before.
• In St. Louis, searches peak in April, about 36.3% above the monthly average, and are lowest in September.

Accountant businesses in St. Louis

The US Census Bureau counts 419 businesses in this industry in St. Louis, MO-IL (2023), about 1.5 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 2,814,421 (St. Louis, MO-IL). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Accountant click prices in 6 countries

United States is 6th of 6 countries by median accountant click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for accountants in the United States

Licensing is set by each state. CPA licensure specifically is a state board matter; there is no federal CPA license.

Questions people ask about accountant ads in St. Louis

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.