Accountant ads in Los Angeles: US$15.27 a click

What a booked return costs in clicks

There is a sourced lead rate for accountant (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked return. Put in your own booking rate in the planner below to see it.

Cost per booked return in Los Angeles is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Los Angeles figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the accountant searches are in Los Angeles

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Los Angeles, at 68.7%.

In Los Angeles, specific jobs has the highest click price among the counted intent groups, at US$36.40 a click.

Plan a month of accountant ads in Los Angeles

Put in your own value per return and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every accountant keyword tracked in Los Angeles

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched accountant keywords in Los Angeles are “accountant” (1,767 searches a month at US$12.15 a click), “accountant near me” (378 searches a month at US$6.44 a click), and “tax accountant” (234 searches a month at US$18.49 a click).

In Los Angeles, “business accountant” is the keyword furthest from the country median: US$94.82 a click, 378.2% above the US$19.83 median click price for accountant across this country's tracked cities.

In Los Angeles, “tax return accountant” is the least-searched of the counted keywords tracked here, at 8 searches a month.

In Los Angeles, 6 of the 7 counted accountant keywords tracked here have a recorded Google click price.

How Los Angeles compares in the United States

Over the 48 months tracked, accountants searches in Los Angeles peaked in February 2025 at 8,860 and were lowest in November 2025 at 1,850. Los Angeles's single latest tracked month is up 20.5% on the same month a year ago and up 2.6% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Los Angeles, the keyword changing fastest year on year is "small business accountant", down 75.7%.

• Los Angeles is 19th of 49 United States cities by click price, mid-table.
• Los Angeles is 2nd of 50 United States cities by monthly searches, among the three highest.
• Los Angeles is 2nd of 6 California cities by click price, among the three lowest.
• Los Angeles is 1st of 6 California cities by monthly searches, the highest.
• For this service, Los Angeles sits in California, which is 24th of 31 states by businesses per 10,000 people, mid-table (an average of 1.8 businesses per 10,000 people across California).
• Los Angeles's 20.0 searches a month per 100,000 people is below the country-wide rate of 22.2 for this service.
• Los Angeles's median accountant click price of US$15.27 is 23.0% below the country median of US$19.83.
• Counted searches over the last 12 months are down 42.7% on the 12 months before.
• In Los Angeles, searches peak in February, about 37.6% above the monthly average, and are lowest in August.

Accountant businesses in Los Angeles

The US Census Bureau counts 3,496 businesses in this industry in Los Angeles-Long Beach-Anaheim, CA (2023), about 2.7 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 12,844,441 (Los Angeles-Long Beach-Anaheim, CA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Accountant click prices in 6 countries

United States is 6th of 6 countries by median accountant click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for accountants in the United States

Licensing is set by each state. CPA licensure specifically is a state board matter; there is no federal CPA license.

Questions people ask about accountant ads in Los Angeles

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.