Accountant ads in Salt Lake City: US$32.73 a click

What a booked return costs in clicks

There is a sourced lead rate for accountant (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked return. Put in your own booking rate in the planner below to see it.

Cost per booked return in Salt Lake City is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Salt Lake City figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the accountant searches are in Salt Lake City

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Salt Lake City, at 63.9%.

In Salt Lake City, specific jobs has the highest click price among the counted intent groups, at US$32.73 a click.

Plan a month of accountant ads in Salt Lake City

Put in your own value per return and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every accountant keyword tracked in Salt Lake City

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched accountant keywords in Salt Lake City are “accountant” (163 searches a month with no Google click price), “accountant near me” (34 searches a month with no Google click price), and “tax accountant” (28 searches a month at US$32.73 a click).

In Salt Lake City, “tax return accountant” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Salt Lake City, 1 of the 7 counted accountant keywords tracked here has a recorded Google click price.

How Salt Lake City compares in the United States

Over the 48 months tracked, accountants searches in Salt Lake City peaked in February 2025 at 1,520 and were lowest in July 2026 at 200. Salt Lake City's single latest tracked month is down 30.6% on the same month a year ago and down 19.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Salt Lake City, the keyword changing fastest year on year is "accountant near me", down 60.2%.

• Salt Lake City is 41st of 49 United States cities by click price, mid-table.
• Salt Lake City is 43rd of 50 United States cities by monthly searches, mid-table.
• Salt Lake City is the only city in Utah in this set, so there is no same-state rank.
• For this service, Salt Lake City sits in Utah, which is 26th of 31 states by businesses per 10,000 people, mid-table (an average of 1.9 businesses per 10,000 people across Utah).
• Salt Lake City's 19.5 searches a month per 100,000 people is below the country-wide rate of 22.2 for this service.
• Salt Lake City's median accountant click price of US$32.73 is 65.1% above the country median of US$19.83.
• Counted searches over the last 12 months are down 52.4% on the 12 months before.
• In Salt Lake City, searches peak in February, about 82.8% above the monthly average, and are lowest in August.

Accountant businesses in Salt Lake City

The US Census Bureau counts 247 businesses in this industry in Salt Lake City-Murray, UT (2023), about 1.9 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 1,308,377 (Salt Lake City-Murray, UT). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Accountant click prices in 6 countries

United States is 6th of 6 countries by median accountant click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for accountants in the United States

Licensing is set by each state. CPA licensure specifically is a state board matter; there is no federal CPA license.

Questions people ask about accountant ads in Salt Lake City

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.