Vet ads in Brighton and Hove: £4.24 a click

What a booked appointment costs in clicks

At a lead rate of 16.22% of clicks (calls and forms; US benchmark, LocaliQ 2026, Animals & Pets) and a booking rate of 22% of calls (US/Canada benchmark, Patient Prism - Veterinary Patient Access Report 2025), a booked appointment costs about £119 in clicks at £4.24 a click.

Cost per booked appointment in Brighton and Hove is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Brighton and Hove figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the vet searches are in Brighton and Hove

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Brighton and Hove, at 63.6%.

In Brighton and Hove, specific jobs has the highest click price among the counted intent groups, at £5.78 a click.

An urgent search (“emergency vet”) costs £4.04 a click, against £4.52 for “vet”.

Plan a month of vet ads in Brighton and Hove

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every vet keyword tracked in Brighton and Hove

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched vet keywords in Brighton and Hove are “vet near me” (776 searches a month at £4.10 a click), “vet” (289 searches a month at £4.52 a click), and “emergency vet” (34 searches a month at £4.04 a click).

In Brighton and Hove, “cat vet” is the keyword furthest from the country median: £6.77 a click, 169.7% above the £2.51 median click price for vet across this country's tracked cities.

In Brighton and Hove, “dog desexing” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Brighton and Hove, 5 of the 12 counted vet keywords tracked here have a recorded Google click price.

How Brighton and Hove compares in the United Kingdom

Over the 48 months tracked, vets searches in Brighton and Hove peaked in July 2024 at 1,740 and were lowest in April 2023 at 880. Brighton and Hove's single latest tracked month is down 4.7% on the same month a year ago and up 20.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Brighton and Hove, the keyword changing fastest year on year is "vet clinic", up 128.6%.

• Brighton and Hove is 24th of 25 United Kingdom cities by click price, among the three highest.
• Brighton and Hove is 10th of 25 United Kingdom cities by monthly searches, mid-table.
• Brighton and Hove is 2nd of 2 South East England cities by click price, the highest.
• Brighton and Hove is 1st of 2 South East England cities by monthly searches, the highest.
• For this service, Brighton and Hove sits in South East England, which is 16th of 19 regions by businesses per 10,000 people, mid-table (an average of 0.8 businesses per 10,000 people across South East England).
• Brighton and Hove's 429.7 searches a month per 100,000 people is above the country-wide rate of 333.0 for this service.
• Brighton and Hove's median vet click price of £4.24 is 68.9% above the country median of £2.51.
• Counted searches over the last 12 months are down 9.8% on the 12 months before.
• In Brighton and Hove, searches are fairly even through the year; the busiest month, July, is not a strong peak.

Vet businesses in Brighton and Hove

The Office for National Statistics counts 30 businesses in this industry in Brighton and Hove (2026), about 1.1 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 284,170 (Brighton and Hove). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Vet click prices in 6 countries

United Kingdom is 4th of 6 countries by median vet click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for vets in the United Kingdom

Regulator or register: Royal College of Veterinary Surgeons (RCVS).

Questions people ask about vet ads in Brighton and Hove

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.