Vet ads in Birmingham: £2.97 a click

What a booked appointment costs in clicks

At a lead rate of 16.22% of clicks (calls and forms; US benchmark, LocaliQ 2026, Animals & Pets) and a booking rate of 22% of calls (US/Canada benchmark, Patient Prism - Veterinary Patient Access Report 2025), a booked appointment costs about £83 in clicks at £2.97 a click.

Cost per booked appointment in Birmingham is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Birmingham figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the vet searches are in Birmingham

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Birmingham, at 67.0%.

In Birmingham, urgent has the highest click price among the counted intent groups, at £7.08 a click.

An urgent search (“emergency vet”) costs £7.08 a click, against £3.30 for “vet”.

Plan a month of vet ads in Birmingham

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every vet keyword tracked in Birmingham

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched vet keywords in Birmingham are “vet near me” (3,683 searches a month at £2.59 a click), “vet” (1,055 searches a month at £3.30 a click), and “emergency vet” (273 searches a month at £7.08 a click).

In Birmingham, “24 hour vet” is the keyword furthest from the country median: £7.12 a click, 183.7% above the £2.51 median click price for vet across this country's tracked cities.

In Birmingham, “dog desexing” is the least-searched of the counted keywords tracked here, at 4 searches a month.

In Birmingham, 11 of the 12 counted vet keywords tracked here have a recorded Google click price.

How Birmingham compares in the United Kingdom

Over the 48 months tracked, vets searches in Birmingham peaked in September 2023 at 10,640 and were lowest in February 2026 at 4,300. Birmingham's single latest tracked month is up 9.7% on the same month a year ago and down 34.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Birmingham, the keyword changing fastest year on year is "animal hospital", up 324.5%.

• Birmingham is 15th of 25 United Kingdom cities by click price, mid-table.
• Birmingham is 2nd of 25 United Kingdom cities by monthly searches, among the three highest.
• Birmingham is 2nd of 3 West Midlands cities by click price, among the three lowest.
• Birmingham is 1st of 3 West Midlands cities by monthly searches, the highest.
• For this service, Birmingham sits in West Midlands, which is 6th of 19 regions by businesses per 10,000 people, mid-table (an average of 0.5 businesses per 10,000 people across West Midlands).
• Birmingham's 467.1 searches a month per 100,000 people is above the country-wide rate of 333.0 for this service.
• Birmingham's median vet click price of £2.97 is 18.3% above the country median of £2.51.
• Counted searches over the last 12 months are down 19.6% on the 12 months before.
• In Birmingham, searches peak in September, about 19.2% above the monthly average, and are lowest in February.

Vet businesses in Birmingham

The Office for National Statistics counts 40 businesses in this industry in Birmingham (2026), about 0.3 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 1,176,960 (Birmingham). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Vet click prices in 6 countries

United Kingdom is 4th of 6 countries by median vet click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for vets in the United Kingdom

Regulator or register: Royal College of Veterinary Surgeons (RCVS).

Questions people ask about vet ads in Birmingham

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.