Pest control ads in Liverpool: £3.38 a click

What a booked treatment costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about £100 in clicks at £3.38 a click.

Cost per booked treatment in Liverpool is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Liverpool figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the pest control searches are in Liverpool

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Liverpool, at 49.5%.

In Liverpool, general searches has the highest click price among the counted intent groups, at £4.24 a click.

Plan a month of pest control ads in Liverpool

Put in your own value per treatment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every pest control keyword tracked in Liverpool

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched pest control keywords in Liverpool are “pest control near me” (182 searches a month at £2.72 a click), “pest control” (138 searches a month at £4.24 a click), and “rodent control” (10 searches a month with no Google click price).

In Liverpool, “pest control near me” is the keyword furthest from the country median: £2.72 a click, 28.4% below the £3.80 median click price for pest control across this country's tracked cities.

In Liverpool, “pre-purchase pest inspection” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Liverpool, 2 of the 11 counted pest control keywords tracked here have a recorded Google click price.

How Liverpool compares in the United Kingdom

Over the 48 months tracked, pest controllers searches in Liverpool peaked in November 2024 at 660 and were lowest in November 2025 at 250. Liverpool's single latest tracked month is down 42.3% on the same month a year ago and down 30.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Liverpool, the keyword changing fastest year on year is "ant treatment", up 600.0%.

• Liverpool is 8th of 25 United Kingdom cities by click price, mid-table.
• Liverpool is 5th of 25 United Kingdom cities by monthly searches, mid-table.
• Liverpool is 1st of 2 Merseyside cities by click price, the lowest.
• Liverpool is 1st of 2 Merseyside cities by monthly searches, the highest.
• For this service, Liverpool sits in Merseyside, which is 13th of 19 regions by businesses per 10,000 people, mid-table (an average of 0.1 businesses per 10,000 people across Merseyside).
• Liverpool's 52.7 searches a month per 100,000 people is below the country-wide rate of 57.6 for this service.
• Liverpool's median pest control click price of £3.38 is 11.1% below the country median of £3.80.
• Counted searches over the last 12 months are down 5.4% on the 12 months before.
• In Liverpool, searches are fairly even through the year; the busiest month, August, is not a strong peak.

Pest control businesses in Liverpool

The Office for National Statistics counts 5 businesses in this industry in Liverpool (2026), about 0.1 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 697,805 (Liverpool). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Pest control click prices in 6 countries

United Kingdom is 3rd of 6 countries by median pest control click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about pest control ads in Liverpool

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.