Pest control ads in Birmingham: £3.80 a click

What a booked treatment costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about £112 in clicks at £3.80 a click.

Cost per booked treatment in Birmingham is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Birmingham figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the pest control searches are in Birmingham

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Birmingham, at 57.8%.

In Birmingham, urgent has the highest click price among the counted intent groups, at £5.09 a click.

An urgent search (“emergency pest control”) costs £5.09 a click, against £3.83 for “pest control”.

Plan a month of pest control ads in Birmingham

Put in your own value per treatment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every pest control keyword tracked in Birmingham

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched pest control keywords in Birmingham are “pest control” (503 searches a month at £3.83 a click), “pest control near me” (278 searches a month at £3.92 a click), and “rodent control” (23 searches a month at £1.51 a click).

In Birmingham, “rodent control” is the keyword furthest from the country median: £1.51 a click, 60.3% below the £3.80 median click price for pest control across this country's tracked cities.

In Birmingham, “pre-purchase pest inspection” is the least-searched of the counted keywords tracked here, at 1 search a month.

In Birmingham, 5 of the 11 counted pest control keywords tracked here have a recorded Google click price.

How Birmingham compares in the United Kingdom

Over the 48 months tracked, pest controllers searches in Birmingham peaked in November 2024 at 1,610 and were lowest in February 2026 at 600. Birmingham's single latest tracked month is down 31.9% on the same month a year ago and down 8.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Birmingham, the keyword changing fastest year on year is "rodent control", down 63.6%.

• Birmingham is 13th of 25 United Kingdom cities by click price, mid-table.
• Birmingham is 2nd of 25 United Kingdom cities by monthly searches, among the three highest.
• Birmingham is 2nd of 3 West Midlands cities by click price, among the three lowest.
• Birmingham is 1st of 3 West Midlands cities by monthly searches, the highest.
• For this service, Birmingham sits in West Midlands, which is 9th of 19 regions by businesses per 10,000 people, mid-table (an average of 0.0 businesses per 10,000 people across West Midlands).
• Birmingham's 73.8 searches a month per 100,000 people is above the country-wide rate of 57.6 for this service.
• Birmingham's median pest control click price of £3.80 is in line with the country median of £3.80.
• Counted searches over the last 12 months are down 30.5% on the 12 months before.
• In Birmingham, searches peak in October, about 17.0% above the monthly average, and are lowest in February.

Pest control businesses in Birmingham

The Office for National Statistics counts 5 businesses in this industry in Birmingham (2026), about 0.0 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 1,176,960 (Birmingham). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Pest control click prices in 6 countries

United Kingdom is 3rd of 6 countries by median pest control click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about pest control ads in Birmingham

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.