Painter ads in Middlesbrough: £0.26 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £8 in clicks at £0.26 a click.

Cost per booked job in Middlesbrough is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Middlesbrough figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the painter searches are in Middlesbrough

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Middlesbrough, at 86.7%.

In Middlesbrough, general searches has the highest click price among the counted intent groups, at £0.32 a click.

Plan a month of painter ads in Middlesbrough

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every painter keyword tracked in Middlesbrough

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched painter keywords in Middlesbrough are “fence painting” (122 searches a month at £0.19 a click), “painters near me” (13 searches a month with no Google click price), and “interior painting” (10 searches a month with no Google click price).

In Middlesbrough, “exterior house painting” is the keyword furthest from the country median: £1.28 a click, 91.0% above the £0.67 median click price for painter across this country's tracked cities.

In Middlesbrough, “commercial painters” is the least-searched of the counted keywords tracked here, at 1 search a month.

In Middlesbrough, 4 of the 9 counted painter keywords tracked here have a recorded Google click price.

How Middlesbrough compares in the United Kingdom

Over the 48 months tracked, painters searches in Middlesbrough peaked in April 2025 at 550 and were lowest in November 2023 at 40. Middlesbrough's single latest tracked month is down 33.3% on the same month a year ago and down 42.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Middlesbrough, the keyword changing fastest year on year is "commercial painters", down 66.7%.

• Middlesbrough is 4th of 25 United Kingdom cities by click price, mid-table.
• Middlesbrough is 16th of 25 United Kingdom cities by monthly searches, mid-table.
• Middlesbrough is the only city in North East England in this set, so there is no same-region rank.
• For this service, Middlesbrough sits in North East England, which is 13th of 19 regions by businesses per 10,000 people, mid-table (an average of 1.6 businesses per 10,000 people across North East England).
• Middlesbrough's 119.1 searches a month per 100,000 people is above the country-wide rate of 50.9 for this service.
• Middlesbrough's median painter click price of £0.26 is 61.2% below the country median of £0.67.
• Counted searches over the last 12 months are down 25.9% on the 12 months before.
• In Middlesbrough, searches peak in April, about 78.0% above the monthly average, and are lowest in December.

Painter businesses in Middlesbrough

The Office for National Statistics counts 25 businesses in this industry in Middlesbrough (2026), about 1.6 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 152,795 (Middlesbrough). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Painter click prices in 6 countries

United Kingdom is 1st of 6 countries by median painter click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about painter ads in Middlesbrough

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.