sixtysteps.co

Painter ads in Manchester: £0.76 a click

A Google Ads click for a painter in Manchester costs £0.76 at the search-weighted average (596 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 10.1% on the 12 months before. Prices are in GBP, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
£0.76
Searches a month
596
Year on year
down 10.1%
Click cost per booked job
£22

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £22 in clicks at £0.76 a click.

In Manchester, the lowest click price on this page is general searches at £0.13. The highest click price on this page in Manchester is near me at £4.16.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £22 in clicks at £0.76 a click.

Cost per booked job in Manchester is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Manchester figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searches£0.13£4
Near me£4.16£123
Specific jobs£0.36£11

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the painter searches are in Manchester

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Manchester, at 83.2%.

In Manchester, near me has the highest click price among the counted intent groups, at £4.16 a click.

General searches

Lowest click price on this page
“house painter”, “house painting”
Searches a month37, 6.2% of counted searches
Click price, weighted avg£0.13
In Manchester, 1st of 3 niches on this page by click price, the lowest.

Near me

Highest click price on this page
“painters near me”
Searches a month63, 10.6% of counted searches
Click price, weighted avg£4.16
In Manchester, 3rd of 3 niches on this page by click price, the highest.

Specific jobs

“interior painting”, “exterior house painting”, “painting quote”, “commercial painters”, “roof painting”, “fence painting”
Searches a month496, 83.2% of counted searches
Click price, weighted avg£0.36

Related keywords

Not counted
“wallpaper removal”, “plastering”
Searches a month539
Click price, weighted avg£0.21
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of painter ads in Manchester

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
1,315.8
Calls or forms
105.9
Booked jobs
44.5
Click cost per booked job
£22

£1,000 at £0.76 a click buys about 1,315.8 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 105.9 calls and 44.5 booked jobs, so each booked job costs about £22 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every painter keyword tracked in Manchester

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched painter keywords in Manchester are “fence painting” (416 searches a month at £0.16 a click), “painters near me” (63 searches a month at £4.16 a click), and “house painting” (27 searches a month at £0.13 a click).

In Manchester, “painting quote” is the keyword furthest from the country median: £4.18 a click, 523.9% above the £0.67 median click price for painter across this country's tracked cities.

In Manchester, “commercial painters” is the least-searched of the counted keywords tracked here, at 6 searches a month.

In Manchester, 7 of the 9 counted painter keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
house paintingGeneral searches27£0.13
house painterGeneral searches10no price
painters near meNear me63£4.16
fence paintingSpecific jobs416£0.16
exterior house paintingSpecific jobs24£1.53
roof paintingSpecific jobs24£0.90
interior paintingSpecific jobs16£0.42
painting quoteSpecific jobs10£4.18
commercial paintersSpecific jobs6no price
plastering
Related, not counted
Related keywords509£0.19
wallpaper removal
Related, not counted
Related keywords30£0.44
Ranks and trend

How Manchester compares in the United Kingdom

Over the 48 months tracked, painters searches in Manchester peaked in April 2025 at 1,570 and were lowest in December 2022 at 130. Manchester's single latest tracked month is up 20.9% on the same month a year ago and up 22.7% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Manchester, the keyword changing fastest year on year is "roof painting", down 25.6%.

  • Manchester is 18th of 25 United Kingdom cities by click price, mid-table.
  • Manchester is 3rd of 25 United Kingdom cities by monthly searches, among the three highest.
  • Manchester is the only city in Greater Manchester in this set, so there is no same-region rank.
  • For this service, Manchester sits in Greater Manchester, which is 9th of 19 regions by businesses per 10,000 people, mid-table (an average of 1.4 businesses per 10,000 people across Greater Manchester).
  • Manchester's 19.8 searches a month per 100,000 people is below the country-wide rate of 50.9 for this service.
  • Manchester's median painter click price of £0.76 is 13.4% above the country median of £0.67.
  • Counted searches over the last 12 months are down 10.1% on the 12 months before.
  • In Manchester, searches peak in May, about 94.8% above the monthly average, and are lowest in December.
Businesses

Painter businesses in Manchester

The Office for National Statistics counts 410 businesses in this industry in Manchester (2026), about 1.4 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 3,017,590 (Manchester). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Painter click prices in 6 countries

United Kingdom is 1st of 6 countries by median painter click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
United Kingdom
this page's country
US$0.9050.925
IrelandUS$1.5191.95
New ZealandUS$3.53115.46
AustraliaUS$5.7161.425
CanadaUS$7.1231.813
United StatesUS$10.0922.550

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about painter ads in Manchester

How much does a Google Ads click cost for a painter in Manchester?

£0.76 a click at the search-weighted average across the counted painter search terms in Manchester (Google Ads via DataForSEO, pulled 13 October 2026). Manchester is 18th of 25 United Kingdom cities by click price, mid-table.

How many people search for a painter in Manchester each month?

596 searches a month on average over the last 12 months, down 10.1% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked job cost in clicks for painters in Manchester?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £22 in clicks at £0.76 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

The Teardown · Free

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Get a free teardownEmail me this benchmark
Method

Search terms: a fixed keyword set per service for United Kingdom, tagged by intent (general, near me, urgent and specific jobs), targeted to Manchester with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to GBP at the Federal Reserve H.10 September 2026 average (1 GBP = 1.3406 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2026
Open Government Licence v3.0
Population
September 2026 monthly average
US government work

Related: Painter in London, Painter in Birmingham, Painter in Glasgow, Painter across United Kingdom, All services in Manchester.

Privacy · Terms