Locksmith ads in Sunderland: £12.84 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £380 in clicks at £12.84 a click.

Cost per booked job in Sunderland is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Sunderland figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the locksmith searches are in Sunderland

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Sunderland, at 44.0%.

In Sunderland, urgent has the highest click price among the counted intent groups, at £99.32 a click.

An urgent search (“emergency locksmith”) costs £99.32 a click, against £8.91 for “locksmith”.

Plan a month of locksmith ads in Sunderland

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every locksmith keyword tracked in Sunderland

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched locksmith keywords in Sunderland are “locksmith near me” (51 searches a month at £7.05 a click), “locksmith” (34 searches a month at £8.91 a click), and “lock change” (8 searches a month at £1.57 a click).

In Sunderland, “emergency locksmith” is the keyword furthest from the country median: £99.32 a click, 530.2% above the £15.76 median click price for locksmith across this country's tracked cities.

In Sunderland, “commercial locksmith” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Sunderland, 4 of the 11 counted locksmith keywords tracked here have a recorded Google click price.

How Sunderland compares in the United Kingdom

Over the 48 months tracked, locksmiths searches in Sunderland peaked in October 2022 at 420 and were lowest in July 2025 at 60. Sunderland's single latest tracked month is up 155.6% on the same month a year ago and up 187.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Sunderland, the keyword changing fastest year on year is "lock change", up 200.0%.

• Sunderland is 4th of 25 United Kingdom cities by click price, mid-table.
• Sunderland is 23rd of 25 United Kingdom cities by monthly searches, among the three lowest.
• Sunderland is 1st of 2 Tyne and Wear cities by click price, the lowest.
• Sunderland is 2nd of 2 Tyne and Wear cities by monthly searches, the lowest.
• For this service, Sunderland sits in Tyne and Wear, which is 15th of 19 regions by businesses per 10,000 people, mid-table (an average of 0.2 businesses per 10,000 people across Tyne and Wear).
• Sunderland's 39.7 searches a month per 100,000 people is below the country-wide rate of 188.2 for this service.
• Sunderland's median locksmith click price of £12.84 is 18.5% below the country median of £15.76.
• Counted searches over the last 12 months are up 14.2% on the 12 months before.
• In Sunderland, searches peak in October, about 35.8% above the monthly average, and are lowest in July.

Locksmith businesses in Sunderland

The Office for National Statistics counts 5 businesses in this industry in Sunderland (2026), about 0.2 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 287,070 (Sunderland). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Locksmith click prices in 6 countries

United Kingdom is 6th of 6 countries by median locksmith click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about locksmith ads in Sunderland

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.