Locksmith ads in Southampton: £24.03 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £711 in clicks at £24.03 a click.

Cost per booked job in Southampton is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Southampton figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the locksmith searches are in Southampton

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Southampton, at 51.9%.

In Southampton, urgent has the highest click price among the counted intent groups, at £29.18 a click.

An urgent search (“emergency locksmith”) costs £41.48 a click, against £23.01 for “locksmith”.

Plan a month of locksmith ads in Southampton

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every locksmith keyword tracked in Southampton

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched locksmith keywords in Southampton are “locksmith near me” (179 searches a month at £24.47 a click), “locksmith” (125 searches a month at £23.01 a click), and “emergency locksmith” (12 searches a month at £41.48 a click).

In Southampton, “emergency locksmith” is the keyword furthest from the country median: £41.48 a click, 163.2% above the £15.76 median click price for locksmith across this country's tracked cities.

In Southampton, “commercial locksmith” is the least-searched of the counted keywords tracked here, at 1 search a month.

In Southampton, 6 of the 11 counted locksmith keywords tracked here have a recorded Google click price.

How Southampton compares in the United Kingdom

Over the 48 months tracked, locksmiths searches in Southampton peaked in February 2024 at 1,120 and were lowest in July 2025 at 180. Southampton's single latest tracked month is up 168.2% on the same month a year ago and up 96.7% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Southampton, the keyword changing fastest year on year is "locksmith near me", up 82.2%.

• Southampton is 22nd of 25 United Kingdom cities by click price, mid-table.
• Southampton is 16th of 25 United Kingdom cities by monthly searches, mid-table.
• Southampton is the only city in Hampshire in this set, so there is no same-region rank.
• For this service, Southampton sits in Hampshire, which is 13th of 19 regions by businesses per 10,000 people, mid-table (an average of 0.2 businesses per 10,000 people across Hampshire).
• Southampton's 133.1 searches a month per 100,000 people is below the country-wide rate of 188.2 for this service.
• Southampton's median locksmith click price of £24.03 is 52.5% above the country median of £15.76.
• Counted searches over the last 12 months are up 44.8% on the 12 months before.
• In Southampton, searches peak in February, about 26.1% above the monthly average, and are lowest in October.

Locksmith businesses in Southampton

The Office for National Statistics counts 5 businesses in this industry in Southampton (2026), about 0.2 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 259,230 (Southampton). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Locksmith click prices in 6 countries

United Kingdom is 6th of 6 countries by median locksmith click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about locksmith ads in Southampton

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.