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Locksmith ads in Sheffield: £17.81 a click

A Google Ads click for a locksmith in Sheffield costs £17.81 at the search-weighted average (381 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 22.9% on the 12 months before. Prices are in GBP, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
£17.81
Searches a month
381
Year on year
down 22.9%
Click cost per booked job
£527

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £527 in clicks at £17.81 a click.

In Sheffield, the lowest click price on this page is near me at £15.59. The highest click price on this page in Sheffield is urgent at £31.53.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £527 in clicks at £17.81 a click.

Cost per booked job in Sheffield is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Sheffield figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searches£18.03£533
Near me£15.59£461
Urgent£31.53£933
Specific jobs£21.46£635

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the locksmith searches are in Sheffield

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Sheffield, at 52.6%.

In Sheffield, urgent has the highest click price among the counted intent groups, at £31.53 a click.

An urgent search (“emergency locksmith”) costs £27.20 a click, against £18.03 for “locksmith”.

General searches

“locksmith”
Searches a month122, 31.9% of counted searches
Click price, weighted avg£18.03

Near me

Lowest click price on this page
“locksmith near me”
Searches a month201, 52.6% of counted searches
Click price, weighted avg£15.59
In Sheffield, 1st of 4 niches on this page by click price, the lowest.

Urgent

Highest click price on this page
“emergency locksmith”, “24 hour locksmith”, “locked out of house”, “locked out of car”
Searches a month39, 10.2% of counted searches
Click price, weighted avg£31.53
In Sheffield, 4th of 4 niches on this page by click price, the highest.

Specific jobs

“lock change”, “rekey locks”, “lock repair”, “safe opening”, “commercial locksmith”
Searches a month20, 5.2% of counted searches
Click price, weighted avg£21.46

Related keywords

Not counted
“key cutting”
Searches a month171
Click price, weighted avg£1.81
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of locksmith ads in Sheffield

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
56.1
Calls or forms
4.5
Booked jobs
1.9
Click cost per booked job
£527

£1,000 at £17.81 a click buys about 56.1 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 4.5 calls and 1.9 booked jobs, so each booked job costs about £527 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every locksmith keyword tracked in Sheffield

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched locksmith keywords in Sheffield are “locksmith near me” (201 searches a month at £15.59 a click), “locksmith” (122 searches a month at £18.03 a click), and “emergency locksmith” (18 searches a month at £27.20 a click).

In Sheffield, “24 hour locksmith” is the keyword furthest from the country median: £39.32 a click, 149.5% above the £15.76 median click price for locksmith across this country's tracked cities.

In Sheffield, “commercial locksmith” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Sheffield, 5 of the 11 counted locksmith keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
locksmithGeneral searches122£18.03
locksmith near meNear me201£15.59
emergency locksmithUrgent18£27.20
24 hour locksmithUrgent10£39.32
locked out of houseUrgent6no price
locked out of carUrgent5no price
lock changeSpecific jobs10£21.46
lock repairSpecific jobs3no price
rekey locksSpecific jobs3no price
commercial locksmithSpecific jobs2no price
safe openingSpecific jobs2no price
key cutting
Related, not counted
Related keywords171£1.81
Ranks and trend

How Sheffield compares in the United Kingdom

Over the 48 months tracked, locksmiths searches in Sheffield peaked in March 2024 at 1,900 and were lowest in December 2025 at 270. Sheffield's single latest tracked month is down 16.3% on the same month a year ago and down 41.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Sheffield, the keyword changing fastest year on year is "safe opening", up 100.0%.

  • Sheffield is 17th of 25 United Kingdom cities by click price, mid-table.
  • Sheffield is 14th of 25 United Kingdom cities by monthly searches, mid-table.
  • Sheffield is the only city in South Yorkshire in this set, so there is no same-region rank.
  • For this service, Sheffield sits in South Yorkshire, which is 5th of 19 regions by businesses per 10,000 people, mid-table (an average of 0.1 businesses per 10,000 people across South Yorkshire).
  • Sheffield's 65.7 searches a month per 100,000 people is below the country-wide rate of 188.2 for this service.
  • Sheffield's median locksmith click price of £17.81 is 13.0% above the country median of £15.76.
  • Counted searches over the last 12 months are down 22.9% on the 12 months before.
  • In Sheffield, searches peak in March, about 42.1% above the monthly average, and are lowest in July.
Businesses

Locksmith businesses in Sheffield

The Office for National Statistics counts 5 businesses in this industry in Sheffield (2026), about 0.1 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 579,517 (Sheffield). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Locksmith click prices in 6 countries

United Kingdom is 6th of 6 countries by median locksmith click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$2.88311.05
New ZealandUS$3.38199.66
AustraliaUS$6.61320.125
CanadaUS$7.74154.513
United StatesUS$17.43165.250
United Kingdom
this page's country
US$21.13188.225

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about locksmith ads in Sheffield

How much does a Google Ads click cost for a locksmith in Sheffield?

£17.81 a click at the search-weighted average across the counted locksmith search terms in Sheffield (Google Ads via DataForSEO, pulled 13 October 2026). Sheffield is 17th of 25 United Kingdom cities by click price, mid-table.

How many people search for a locksmith in Sheffield each month?

381 searches a month on average over the last 12 months, down 22.9% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked job cost in clicks for locksmiths in Sheffield?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £527 in clicks at £17.81 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United Kingdom, tagged by intent (general, near me, urgent and specific jobs), targeted to Sheffield with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to GBP at the Federal Reserve H.10 September 2026 average (1 GBP = 1.3406 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2026
Open Government Licence v3.0
Population
September 2026 monthly average
US government work

Related: Locksmith in London, Locksmith in Birmingham, Locksmith in Manchester, Locksmith across United Kingdom, All services in Sheffield.

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