House cleaning ads in Stoke-on-Trent: £4.68 a click

What a booked clean costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about £138 in clicks at £4.68 a click.

Cost per booked clean in Stoke-on-Trent is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Stoke-on-Trent figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the house cleaning searches are in Stoke-on-Trent

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Stoke-on-Trent, at 47.1%.

In Stoke-on-Trent, general searches has the highest click price among the counted intent groups, at £8.56 a click.

Plan a month of house cleaning ads in Stoke-on-Trent

Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every house cleaning keyword tracked in Stoke-on-Trent

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched house cleaning keywords in Stoke-on-Trent are “cleaning services near me” (31 searches a month at £2.05 a click), “cleaning services” (27 searches a month at £12.78 a click), and “house cleaning near me” (17 searches a month at £1.10 a click).

In Stoke-on-Trent, “cleaning services” is the keyword furthest from the country median: £12.78 a click, 413.3% above the £2.49 median click price for house cleaning across this country's tracked cities.

In Stoke-on-Trent, “bond cleaning” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Stoke-on-Trent, 5 of the 9 counted house cleaning keywords tracked here have a recorded Google click price.

How Stoke-on-Trent compares in the United Kingdom

Over the 48 months tracked, house cleaners searches in Stoke-on-Trent peaked in July 2024 at 1,830 and were lowest in June 2023 at 50. Stoke-on-Trent's single latest tracked month is down 66.7% on the same month a year ago and down 54.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Stoke-on-Trent, the keyword changing fastest year on year is "bond cleaning", down 100.0%.

• Stoke-on-Trent is 24th of 24 United Kingdom cities by click price, the highest.
• Stoke-on-Trent is 18th of 25 United Kingdom cities by monthly searches, mid-table.
• Stoke-on-Trent is 3rd of 3 West Midlands cities by click price, the highest.
• Stoke-on-Trent is 3rd of 3 West Midlands cities by monthly searches, the lowest.
• For this service, Stoke-on-Trent sits in West Midlands, which is 4th of 19 regions by businesses per 10,000 people, mid-table (an average of 3.8 businesses per 10,000 people across West Midlands).
• Stoke-on-Trent's 37.5 searches a month per 100,000 people is below the country-wide rate of 47.1 for this service.
• Stoke-on-Trent's median house cleaning click price of £4.68 is 88.0% above the country median of £2.49.
• Counted searches over the last 12 months are down 6.9% on the 12 months before.
• In Stoke-on-Trent, searches peak in July, about 205.1% above the monthly average, and are lowest in August.

House cleaning businesses in Stoke-on-Trent

The Office for National Statistics counts 100 businesses in this industry in Stoke-on-Trent (2026), about 3.7 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 272,282 (Stoke-on-Trent). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

House cleaning click prices in 6 countries

United Kingdom is 2nd of 6 countries by median house cleaning click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about house cleaning ads in Stoke-on-Trent

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.