House cleaning ads in Brighton and Hove: £3.28 a click

What a booked clean costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about £97 in clicks at £3.28 a click.

Cost per booked clean in Brighton and Hove is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Brighton and Hove figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the house cleaning searches are in Brighton and Hove

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Brighton and Hove, at 42.2%.

In Brighton and Hove, general searches has the highest click price among the counted intent groups, at £4.63 a click.

Plan a month of house cleaning ads in Brighton and Hove

Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every house cleaning keyword tracked in Brighton and Hove

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched house cleaning keywords in Brighton and Hove are “cleaning services” (34 searches a month at £5.62 a click), “cleaning services near me” (30 searches a month at £1.52 a click), and “house cleaning near me” (27 searches a month at £2.39 a click).

In Brighton and Hove, “cleaning services” is the keyword furthest from the country median: £5.62 a click, 125.7% above the £2.49 median click price for house cleaning across this country's tracked cities.

In Brighton and Hove, “bond cleaning” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Brighton and Hove, 4 of the 9 counted house cleaning keywords tracked here have a recorded Google click price.

How Brighton and Hove compares in the United Kingdom

Over the 48 months tracked, house cleaners searches in Brighton and Hove peaked in October 2023 at 390 and were lowest in November 2025 at 60. Brighton and Hove's single latest tracked month is down 30.8% on the same month a year ago and down 30.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Brighton and Hove, the keyword changing fastest year on year is "end of lease cleaning", up 400.0%.

• Brighton and Hove is 19th of 24 United Kingdom cities by click price, mid-table.
• Brighton and Hove is 13th of 25 United Kingdom cities by monthly searches, mid-table.
• Brighton and Hove is 1st of 2 South East England cities by click price, the lowest.
• Brighton and Hove is 1st of 2 South East England cities by monthly searches, the highest.
• For this service, Brighton and Hove sits in South East England, which is 18th of 19 regions by businesses per 10,000 people, among the three highest (an average of 7.2 businesses per 10,000 people across South East England).
• Brighton and Hove's 47.9 searches a month per 100,000 people is above the country-wide rate of 47.1 for this service.
• Brighton and Hove's median house cleaning click price of £3.28 is 31.7% above the country median of £2.49.
• Counted searches over the last 12 months are down 24.9% on the 12 months before.
• In Brighton and Hove, searches peak in October, about 54.5% above the monthly average, and are lowest in December.

House cleaning businesses in Brighton and Hove

The Office for National Statistics counts 210 businesses in this industry in Brighton and Hove (2026), about 7.4 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 284,170 (Brighton and Hove). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

House cleaning click prices in 6 countries

United Kingdom is 2nd of 6 countries by median house cleaning click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about house cleaning ads in Brighton and Hove

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.