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Hairdresser ads in Middlesbrough: £0.43 a click

A Google Ads click for a hairdresser in Middlesbrough costs £0.43 at the search-weighted average (1,342 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 17.0% on the 12 months before. Prices are in GBP, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
£0.43
Searches a month
1,342
Year on year
down 17.0%
Click cost per booked booking
put in your rates

There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.

In Middlesbrough, the lowest click price on this page is general searches at £0.23. The highest click price on this page in Middlesbrough is specific jobs at £0.70.

Cost per booked booking

What a booked booking costs in clicks

There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.

Cost per booked booking in Middlesbrough is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Middlesbrough figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked booking
General searches£0.23put in your rates
Near me£0.40put in your rates
Specific jobs£0.70put in your rates

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the hairdresser searches are in Middlesbrough

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Middlesbrough, at 38.2%.

In Middlesbrough, specific jobs has the highest click price among the counted intent groups, at £0.70 a click.

General searches

Lowest click price on this page
“hairdresser”, “hair salon”
Searches a month335, 25.0% of counted searches
Click price, weighted avg£0.23
In Middlesbrough, 1st of 3 niches on this page by click price, the lowest.

Near me

“hairdresser near me”, “hair salon near me”
Searches a month512, 38.2% of counted searches
Click price, weighted avg£0.40

Specific jobs

Highest click price on this page
“haircut”, “balayage”, “hair colour”, “keratin treatment”, “hair extensions”, “mens haircut”
Searches a month494, 36.8% of counted searches
Click price, weighted avg£0.70
In Middlesbrough, 3rd of 3 niches on this page by click price, the highest.

Related keywords

Not counted
“barber”, “barber near me”
Searches a month1,308
Click price, weighted avg£0.26
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of hairdresser ads in Middlesbrough

Put in your own value per booking and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
2,325.6
Calls or forms
240.7
Booked bookings
put in yours
Click cost per booked booking
put in yours

£1,000 at £0.43 a click buys about 2,325.6 clicks a month.

Put in your call and booking rates to see how many booked bookings this buys.

Put in your value per booking and your margin to see whether this pays back.

Keywords

Every hairdresser keyword tracked in Middlesbrough

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched hairdresser keywords in Middlesbrough are “hair salon near me” (318 searches a month at £0.48 a click), “hairdresser” (212 searches a month at £0.26 a click), and “hairdresser near me” (194 searches a month at £0.26 a click).

In Middlesbrough, “hair extensions” is the keyword furthest from the country median: £1.50 a click, 240.9% above the £0.44 median click price for hairdresser across this country's tracked cities.

In Middlesbrough, “keratin treatment” is the least-searched of the counted keywords tracked here, at 33 searches a month.

In Middlesbrough, 8 of the 10 counted hairdresser keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
hairdresserGeneral searches212£0.26
hair salonGeneral searches123£0.17
hair salon near meNear me318£0.48
hairdresser near meNear me194£0.26
hair extensionsSpecific jobs139£1.50
balayageSpecific jobs123£0.11
mens haircutSpecific jobs94no price
haircutSpecific jobs70no price
hair colourSpecific jobs35£0.13
keratin treatmentSpecific jobs33£0.12
barber near me
Related, not counted
Related keywords867£0.29
barber
Related, not counted
Related keywords441£0.19
Ranks and trend

How Middlesbrough compares in the United Kingdom

Over the 48 months tracked, hairdressers searches in Middlesbrough peaked in March 2025 at 1,900 and were lowest in June 2023 at 730. Middlesbrough's single latest tracked month is down 24.7% on the same month a year ago and down 29.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Middlesbrough, the keyword changing fastest year on year is "haircut", down 36.4%.

  • Middlesbrough is 11th of 25 United Kingdom cities by click price, mid-table.
  • Middlesbrough is 21st of 25 United Kingdom cities by monthly searches, mid-table.
  • Middlesbrough is the only city in North East England in this set, so there is no same-region rank.
  • For this service, Middlesbrough sits in North East England, which is 6th of 19 regions by businesses per 10,000 people, mid-table (an average of 7.2 businesses per 10,000 people across North East England).
  • Middlesbrough's 878.3 searches a month per 100,000 people is below the country-wide rate of 1,158.8 for this service.
  • Middlesbrough's median hairdresser click price of £0.43 is 2.3% below the country median of £0.44.
  • Counted searches over the last 12 months are down 17.0% on the 12 months before.
  • In Middlesbrough, searches peak in July, about 15.3% above the monthly average, and are lowest in November.
Businesses

Hairdresser businesses in Middlesbrough

The Office for National Statistics counts 110 businesses in this industry in Middlesbrough (2026), about 7.2 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 152,795 (Middlesbrough). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Hairdresser click prices in 6 countries

United Kingdom is 2nd of 6 countries by median hairdresser click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$0.491,721.35
United Kingdom
this page's country
US$0.591,158.825
CanadaUS$0.671,284.113
AustraliaUS$0.731,892.725
New ZealandUS$0.841,512.06
United StatesUS$1.15536.250

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about hairdresser ads in Middlesbrough

How much does a Google Ads click cost for a hairdresser in Middlesbrough?

£0.43 a click at the search-weighted average across the counted hairdresser search terms in Middlesbrough (Google Ads via DataForSEO, pulled 13 October 2026). Middlesbrough is 11th of 25 United Kingdom cities by click price, mid-table.

How many people search for a hairdresser in Middlesbrough each month?

1,342 searches a month on average over the last 12 months, down 17.0% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked booking cost in clicks for hairdressers in Middlesbrough?

There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United Kingdom, tagged by intent (general, near me, urgent and specific jobs), targeted to Middlesbrough with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked booking is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to GBP at the Federal Reserve H.10 September 2026 average (1 GBP = 1.3406 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Beauty & Personal Care
Published benchmark, cited
Business counts, 2026
Open Government Licence v3.0
Population
September 2026 monthly average
US government work

Related: Hairdresser in London, Hairdresser in Birmingham, Hairdresser in Manchester, Hairdresser across United Kingdom, All services in Middlesbrough.

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