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Hairdresser ads in Glasgow: £0.40 a click

A Google Ads click for a hairdresser in Glasgow costs £0.40 at the search-weighted average (10,078 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 15.3% on the 12 months before. Prices are in GBP, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
£0.40
Searches a month
10,078
Year on year
down 15.3%
Click cost per booked booking
put in your rates

There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.

In Glasgow, the lowest click price on this page is near me at £0.27. The highest click price on this page in Glasgow is specific jobs at £0.70.

Cost per booked booking

What a booked booking costs in clicks

There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.

Cost per booked booking in Glasgow is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Glasgow figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked booking
General searches£0.34put in your rates
Near me£0.27put in your rates
Specific jobs£0.70put in your rates

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the hairdresser searches are in Glasgow

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Glasgow, at 46.4%.

In Glasgow, specific jobs has the highest click price among the counted intent groups, at £0.70 a click.

General searches

“hairdresser”, “hair salon”
Searches a month2,782, 27.6% of counted searches
Click price, weighted avg£0.34

Near me

Lowest click price on this page
“hairdresser near me”, “hair salon near me”
Searches a month4,675, 46.4% of counted searches
Click price, weighted avg£0.27
In Glasgow, 1st of 3 niches on this page by click price, the lowest.

Specific jobs

Highest click price on this page
“haircut”, “balayage”, “hair colour”, “keratin treatment”, “hair extensions”, “mens haircut”
Searches a month2,620, 26.0% of counted searches
Click price, weighted avg£0.70
In Glasgow, 3rd of 3 niches on this page by click price, the highest.

Related keywords

Not counted
“barber”, “barber near me”
Searches a month14,733
Click price, weighted avg£0.25
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of hairdresser ads in Glasgow

Put in your own value per booking and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
2,500.0
Calls or forms
258.8
Booked bookings
put in yours
Click cost per booked booking
put in yours

£1,000 at £0.40 a click buys about 2,500.0 clicks a month.

Put in your call and booking rates to see how many booked bookings this buys.

Put in your value per booking and your margin to see whether this pays back.

Keywords

Every hairdresser keyword tracked in Glasgow

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched hairdresser keywords in Glasgow are “hairdresser near me” (2,442 searches a month at £0.26 a click), “hair salon near me” (2,233 searches a month at £0.28 a click), and “hairdresser” (1,817 searches a month at £0.36 a click).

In Glasgow, “hair extensions” is the keyword furthest from the country median: £1.95 a click, 343.2% above the £0.44 median click price for hairdresser across this country's tracked cities.

In Glasgow, “hair colour” is the least-searched of the counted keywords tracked here, at 146 searches a month.

In Glasgow, 10 of the 10 counted hairdresser keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
hairdresserGeneral searches1,817£0.36
hair salonGeneral searches965£0.30
hairdresser near meNear me2,442£0.26
hair salon near meNear me2,233£0.28
haircutSpecific jobs622£0.46
balayageSpecific jobs588£0.06
hair extensionsSpecific jobs573£1.95
mens haircutSpecific jobs459£0.46
keratin treatmentSpecific jobs232£0.53
hair colourSpecific jobs146£0.40
barber near me
Related, not counted
Related keywords10,300£0.19
barber
Related, not counted
Related keywords4,433£0.38
Ranks and trend

How Glasgow compares in the United Kingdom

Over the 48 months tracked, hairdressers searches in Glasgow peaked in March 2025 at 14,580 and were lowest in April 2023 at 6,760. Glasgow's single latest tracked month is down 12.7% on the same month a year ago and down 17.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Glasgow, the keyword changing fastest year on year is "hair salon", down 35.5%.

  • Glasgow is 8th of 25 United Kingdom cities by click price, mid-table.
  • Glasgow is 4th of 25 United Kingdom cities by monthly searches, mid-table.
  • Glasgow is 2nd of 2 Scotland cities by click price, the highest.
  • Glasgow is 1st of 2 Scotland cities by monthly searches, the highest.
  • For this service, Glasgow sits in Scotland, which is 17th of 19 regions by businesses per 10,000 people, among the three highest (an average of 9.4 businesses per 10,000 people across Scotland).
  • Glasgow's 1,540.2 searches a month per 100,000 people is above the country-wide rate of 1,158.8 for this service.
  • Glasgow's median hairdresser click price of £0.40 is 9.1% below the country median of £0.44.
  • Counted searches over the last 12 months are down 15.3% on the 12 months before.
  • In Glasgow, searches are fairly even through the year; the busiest month, August, is not a strong peak.
Businesses

Hairdresser businesses in Glasgow

The Office for National Statistics counts 700 businesses in this industry in Glasgow (2026), about 10.7 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 654,330 (Glasgow). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Hairdresser click prices in 6 countries

United Kingdom is 2nd of 6 countries by median hairdresser click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$0.491,721.35
United Kingdom
this page's country
US$0.591,158.825
CanadaUS$0.671,284.113
AustraliaUS$0.731,892.725
New ZealandUS$0.841,512.06
United StatesUS$1.15536.250

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about hairdresser ads in Glasgow

How much does a Google Ads click cost for a hairdresser in Glasgow?

£0.40 a click at the search-weighted average across the counted hairdresser search terms in Glasgow (Google Ads via DataForSEO, pulled 13 October 2026). Glasgow is 8th of 25 United Kingdom cities by click price, mid-table.

How many people search for a hairdresser in Glasgow each month?

10,078 searches a month on average over the last 12 months, down 15.3% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked booking cost in clicks for hairdressers in Glasgow?

There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United Kingdom, tagged by intent (general, near me, urgent and specific jobs), targeted to Glasgow with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked booking is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to GBP at the Federal Reserve H.10 September 2026 average (1 GBP = 1.3406 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Beauty & Personal Care
Published benchmark, cited
Business counts, 2026
Open Government Licence v3.0
Population
September 2026 monthly average
US government work

Related: Hairdresser in Edinburgh, Hairdresser in London, Hairdresser in Birmingham, Hairdresser across United Kingdom, All services in Glasgow.

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