Hairdresser ads in Brighton and Hove: £0.76 a click
A Google Ads click for a hairdresser in Brighton and Hove costs £0.76 at the search-weighted average (3,772 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 18.1% on the 12 months before. Prices are in GBP, converted from US$ at the Federal Reserve H.10 September 2026 average.
There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.
In Brighton and Hove, the lowest click price on this page is general searches at £0.63. The highest click price on this page in Brighton and Hove is specific jobs at £1.13.
What a booked booking costs in clicks
There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.
Cost per booked booking in Brighton and Hove is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Brighton and Hove figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked booking |
|---|---|---|
| General searches | £0.63 | put in your rates |
| Near me | £0.71 | put in your rates |
| Specific jobs | £1.13 | put in your rates |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the hairdresser searches are in Brighton and Hove
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
Near me are the largest share of counted search volume in Brighton and Hove, at 51.2%.
In Brighton and Hove, specific jobs has the highest click price among the counted intent groups, at £1.13 a click.
General searches
Lowest click price on this pageNear me
Specific jobs
Highest click price on this pageRelated keywords
Not countedPlan a month of hairdresser ads in Brighton and Hove
Put in your own value per booking and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
£1,000 at £0.76 a click buys about 1,315.8 clicks a month.
Put in your call and booking rates to see how many booked bookings this buys.
Put in your value per booking and your margin to see whether this pays back.
Every hairdresser keyword tracked in Brighton and Hove
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched hairdresser keywords in Brighton and Hove are “hairdresser near me” (1,050 searches a month at £0.69 a click), “hair salon near me” (883 searches a month at £0.72 a click), and “hairdresser” (692 searches a month at £0.66 a click).
In Brighton and Hove, “hair colour” is the keyword furthest from the country median: £3.14 a click, 613.6% above the £0.44 median click price for hairdresser across this country's tracked cities.
In Brighton and Hove, “hair colour” is the least-searched of the counted keywords tracked here, at 38 searches a month.
In Brighton and Hove, 10 of the 10 counted hairdresser keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| hairdresser | General searches | 692 | £0.66 |
| hair salon | General searches | 432 | £0.58 |
| hairdresser near me | Near me | 1,050 | £0.69 |
| hair salon near me | Near me | 883 | £0.72 |
| balayage | Specific jobs | 182 | £0.04 |
| haircut | Specific jobs | 171 | £1.24 |
| mens haircut | Specific jobs | 141 | £1.03 |
| hair extensions | Specific jobs | 129 | £2.17 |
| keratin treatment | Specific jobs | 55 | £0.78 |
| hair colour | Specific jobs | 38 | £3.14 |
| barber near me Related, not counted | Related keywords | 3,425 | £0.55 |
| barber Related, not counted | Related keywords | 1,325 | £0.55 |
How Brighton and Hove compares in the United Kingdom
Over the 48 months tracked, hairdressers searches in Brighton and Hove peaked in April 2025 at 5,450 and were lowest in April 2023 at 3,070. Brighton and Hove's single latest tracked month is down 9.1% on the same month a year ago and up 1.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Brighton and Hove, the keyword changing fastest year on year is "haircut", down 39.7%.
- Brighton and Hove is 24th of 25 United Kingdom cities by click price, among the three highest.
- Brighton and Hove is 11th of 25 United Kingdom cities by monthly searches, mid-table.
- Brighton and Hove is 2nd of 2 South East England cities by click price, the highest.
- Brighton and Hove is 1st of 2 South East England cities by monthly searches, the highest.
- For this service, Brighton and Hove sits in South East England, which is 11th of 19 regions by businesses per 10,000 people, mid-table (an average of 8.3 businesses per 10,000 people across South East England).
- Brighton and Hove's 1,327.4 searches a month per 100,000 people is above the country-wide rate of 1,158.8 for this service.
- Brighton and Hove's median hairdresser click price of £0.76 is 72.7% above the country median of £0.44.
- Counted searches over the last 12 months are down 18.1% on the 12 months before.
- In Brighton and Hove, searches are fairly even through the year; the busiest month, October, is not a strong peak.
Hairdresser businesses in Brighton and Hove
The Office for National Statistics counts 235 businesses in this industry in Brighton and Hove (2026), about 8.3 for every 10,000 people.
What is counted: local units, VAT or PAYE registered, rounded to 5.
Population: 284,170 (Brighton and Hove). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Hairdresser click prices in 6 countries
United Kingdom is 2nd of 6 countries by median hairdresser click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$0.49 | 1,721.3 | 5 |
| United Kingdom this page's country | US$0.59 | 1,158.8 | 25 |
| Canada | US$0.67 | 1,284.1 | 13 |
| Australia | US$0.73 | 1,892.7 | 25 |
| New Zealand | US$0.84 | 1,512.0 | 6 |
| United States | US$1.15 | 536.2 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Questions people ask about hairdresser ads in Brighton and Hove
How much does a Google Ads click cost for a hairdresser in Brighton and Hove?
£0.76 a click at the search-weighted average across the counted hairdresser search terms in Brighton and Hove (Google Ads via DataForSEO, pulled 13 October 2026). Brighton and Hove is 24th of 25 United Kingdom cities by click price, among the three highest.
How many people search for a hairdresser in Brighton and Hove each month?
3,772 searches a month on average over the last 12 months, down 18.1% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).
What does a booked booking cost in clicks for hairdressers in Brighton and Hove?
There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.
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Method
Search terms: a fixed keyword set per service for United Kingdom, tagged by intent (general, near me, urgent and specific jobs), targeted to Brighton and Hove with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked booking is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
DataForSEO reports click prices in US$; they convert to GBP at the Federal Reserve H.10 September 2026 average (1 GBP = 1.3406 US$).
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | Licence |
|---|---|
DataForSEO, retrieved 13 October 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Beauty & Personal Care | Published benchmark, cited |
ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district) Business counts, 2026 | Open Government Licence v3.0 |
Population | |
September 2026 monthly average | US government work |
Related: Hairdresser in Reading, Hairdresser in London, Hairdresser in Birmingham, Hairdresser across United Kingdom, All services in Brighton and Hove.
