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Electrician ads in Nottingham: £11.98 a click

A Google Ads click for an electrician in Nottingham costs £11.98 at the search-weighted average (185 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are up 1.8% on the 12 months before. Prices are in GBP, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
£11.98
Searches a month
185
Year on year
up 1.8%
Click cost per booked job
£354

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £354 in clicks at £11.98 a click.

In Nottingham, the lowest click price on this page is specific jobs at £3.33. The highest click price on this page in Nottingham is near me at £17.81.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £354 in clicks at £11.98 a click.

Cost per booked job in Nottingham is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Nottingham figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searches£8.15£241
Near me£17.81£527
Specific jobs£3.33£98

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the electrician searches are in Nottingham

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Nottingham, at 36.8%.

In Nottingham, near me has the highest click price among the counted intent groups, at £17.81 a click.

General searches

“electrician”
Searches a month63, 34.1% of counted searches
Click price, weighted avg£8.15

Near me

Highest click price on this page
“electrician near me”
Searches a month68, 36.8% of counted searches
Click price, weighted avg£17.81
In Nottingham, 3rd of 3 niches on this page by click price, the highest.

Urgent

“emergency electrician”, “24 hour electrician”
Searches a month16, 8.6% of counted searches
Click price, weighted avgno Google price

Specific jobs

Lowest click price on this page
“ceiling fan installation”, “switchboard upgrade”, “ev charger installation”, “smoke alarm installation”, “lighting installation”, “electrical contractor”
Searches a month38, 20.5% of counted searches
Click price, weighted avg£3.33
In Nottingham, 1st of 3 niches on this page by click price, the lowest.

Related keywords

Not counted
“solar electrician”
Searches a month1
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of electrician ads in Nottingham

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
83.5
Calls or forms
6.7
Booked jobs
2.8
Click cost per booked job
£354

£1,000 at £11.98 a click buys about 83.5 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 6.7 calls and 2.8 booked jobs, so each booked job costs about £354 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every electrician keyword tracked in Nottingham

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched electrician keywords in Nottingham are “electrician near me” (68 searches a month at £17.81 a click), “electrician” (63 searches a month at £8.15 a click), and “ev charger installation” (18 searches a month at £3.33 a click).

In Nottingham, “electrician near me” is the keyword furthest from the country median: £17.81 a click, 245.8% above the £5.15 median click price for electrician across this country's tracked cities.

In Nottingham, “switchboard upgrade” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Nottingham, 3 of the 10 counted electrician keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
electricianGeneral searches63£8.15
electrician near meNear me68£17.81
24 hour electricianUrgent8no price
emergency electricianUrgent8no price
ev charger installationSpecific jobs18£3.33
electrical contractorSpecific jobs8no price
lighting installationSpecific jobs6no price
smoke alarm installationSpecific jobs4no price
ceiling fan installationSpecific jobs2no price
switchboard upgradeSpecific jobs0no price
solar electrician
Related, not counted
Related keywords1no price
Ranks and trend

How Nottingham compares in the United Kingdom

Over the 48 months tracked, electricians searches in Nottingham peaked in November 2022 at 800 and were lowest in September 2024 at 110. Nottingham's single latest tracked month is up 30.0% on the same month a year ago and up 73.3% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Nottingham, the keyword changing fastest year on year is "lighting installation", up 133.3%.

  • Nottingham is 25th of 25 United Kingdom cities by click price, the highest.
  • Nottingham is 23rd of 25 United Kingdom cities by monthly searches, among the three lowest.
  • Nottingham is the only city in Nottinghamshire in this set, so there is no same-region rank.
  • For this service, Nottingham sits in Nottinghamshire, which is 4th of 19 regions by businesses per 10,000 people, mid-table (an average of 4.6 businesses per 10,000 people across Nottinghamshire).
  • Nottingham's 56.8 searches a month per 100,000 people is below the country-wide rate of 170.0 for this service.
  • Nottingham's median electrician click price of £11.98 is 132.6% above the country median of £5.15.
  • Counted searches over the last 12 months are up 1.8% on the 12 months before.
  • In Nottingham, searches peak in November, about 43.9% above the monthly average, and are lowest in April.
Businesses

Electrician businesses in Nottingham

The Office for National Statistics counts 150 businesses in this industry in Nottingham (2026), about 4.6 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 325,765 (Nottingham). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Electrician click prices in 6 countries

United Kingdom is 3rd of 6 countries by median electrician click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$4.42314.75
New ZealandUS$6.10214.36
United Kingdom
this page's country
US$6.90170.025
CanadaUS$7.85106.513
AustraliaUS$17.29290.425
United StatesUS$20.9990.850

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for electricians in the United Kingdom

Electricians are not nationally licensed in the UK; registration with a competent-person scheme is voluntary, not a mandatory licence.

FAQ

Questions people ask about electrician ads in Nottingham

How much does a Google Ads click cost for an electrician in Nottingham?

£11.98 a click at the search-weighted average across the counted electrician search terms in Nottingham (Google Ads via DataForSEO, pulled 13 October 2026). Nottingham is 25th of 25 United Kingdom cities by click price, the highest.

How many people search for an electrician in Nottingham each month?

185 searches a month on average over the last 12 months, up 1.8% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked job cost in clicks for electricians in Nottingham?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £354 in clicks at £11.98 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United Kingdom, tagged by intent (general, near me, urgent and specific jobs), targeted to Nottingham with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to GBP at the Federal Reserve H.10 September 2026 average (1 GBP = 1.3406 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2026
Open Government Licence v3.0
Population
September 2026 monthly average
US government work

Related: Electrician in London, Electrician in Birmingham, Electrician in Manchester, Electrician across United Kingdom, All services in Nottingham.

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