Electrician ads in Manchester: £4.77 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £141 in clicks at £4.77 a click.

Cost per booked job in Manchester is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Manchester figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the electrician searches are in Manchester

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Manchester, at 44.4%.

In Manchester, urgent has the highest click price among the counted intent groups, at £8.57 a click.

An urgent search (“emergency electrician”) costs £8.82 a click, against £3.46 for “electrician”.

Plan a month of electrician ads in Manchester

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every electrician keyword tracked in Manchester

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched electrician keywords in Manchester are “electrician near me” (952 searches a month at £4.88 a click), “electrician” (683 searches a month at £3.46 a click), and “ev charger installation” (225 searches a month at £4.67 a click).

In Manchester, “ceiling fan installation” is the keyword furthest from the country median: £1.04 a click, 79.8% below the £5.15 median click price for electrician across this country's tracked cities.

In Manchester, “switchboard upgrade” is the least-searched of the counted keywords tracked here, at 1 search a month.

In Manchester, 8 of the 10 counted electrician keywords tracked here have a recorded Google click price.

How Manchester compares in the United Kingdom

Over the 48 months tracked, electricians searches in Manchester peaked in February 2025 at 5,130 and were lowest in April 2023 at 940. Manchester's single latest tracked month is down 5.8% on the same month a year ago and down 4.1% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Manchester, the keyword changing fastest year on year is "switchboard upgrade", down 50.0%.

• Manchester is 9th of 25 United Kingdom cities by click price, mid-table.
• Manchester is 3rd of 25 United Kingdom cities by monthly searches, among the three highest.
• Manchester is the only city in Greater Manchester in this set, so there is no same-region rank.
• For this service, Manchester sits in Greater Manchester, which is 10th of 19 regions by businesses per 10,000 people, mid-table (an average of 5.8 businesses per 10,000 people across Greater Manchester).
• Manchester's 71.0 searches a month per 100,000 people is below the country-wide rate of 170.0 for this service.
• Manchester's median electrician click price of £4.77 is 7.4% below the country median of £5.15.
• Counted searches over the last 12 months are down 19.5% on the 12 months before.
• In Manchester, searches peak in February, about 29.2% above the monthly average, and are lowest in April.

Electrician businesses in Manchester

The Office for National Statistics counts 1,740 businesses in this industry in Manchester (2026), about 5.8 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 3,017,590 (Manchester). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Electrician click prices in 6 countries

United Kingdom is 3rd of 6 countries by median electrician click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for electricians in the United Kingdom

Electricians are not nationally licensed in the UK; registration with a competent-person scheme is voluntary, not a mandatory licence.

Questions people ask about electrician ads in Manchester

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.