Electrician ads in Belfast: £2.18 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £64 in clicks at £2.18 a click.

Cost per booked job in Belfast is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Belfast figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the electrician searches are in Belfast

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Belfast, at 43.9%.

In Belfast, near me has the highest click price among the counted intent groups, at £4.11 a click.

Plan a month of electrician ads in Belfast

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every electrician keyword tracked in Belfast

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched electrician keywords in Belfast are “electrician” (186 searches a month at £0.51 a click), “electrician near me” (167 searches a month at £4.11 a click), and “ev charger installation” (22 searches a month at £1.75 a click).

In Belfast, “electrician” is the keyword furthest from the country median: £0.51 a click, 90.1% below the £5.15 median click price for electrician across this country's tracked cities.

In Belfast, “switchboard upgrade” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Belfast, 3 of the 10 counted electrician keywords tracked here have a recorded Google click price.

How Belfast compares in the United Kingdom

Over the 48 months tracked, electricians searches in Belfast peaked in November 2022 at 830 and were lowest in July 2025 at 310. Belfast's single latest tracked month is up 9.1% on the same month a year ago and down 10.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Belfast, the keyword changing fastest year on year is "emergency electrician", down 50.0%.

• Belfast is 3rd of 25 United Kingdom cities by click price, among the three lowest.
• Belfast is 16th of 25 United Kingdom cities by monthly searches, mid-table.
• Belfast is the only city in Northern Ireland in this set, so there is no same-region rank.
• For this service, Belfast sits in Northern Ireland, which is 2nd of 19 regions by businesses per 10,000 people, among the three lowest (an average of 3.8 businesses per 10,000 people across Northern Ireland).
• Belfast's 120.2 searches a month per 100,000 people is below the country-wide rate of 170.0 for this service.
• Belfast's median electrician click price of £2.18 is 57.7% below the country median of £5.15.
• Counted searches over the last 12 months are down 21.5% on the 12 months before.
• In Belfast, searches peak in November, about 21.9% above the monthly average, and are lowest in July.

Electrician businesses in Belfast

The Office for National Statistics counts 135 businesses in this industry in Belfast (2026), about 3.8 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 351,927 (Belfast). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Electrician click prices in 6 countries

United Kingdom is 3rd of 6 countries by median electrician click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for electricians in the United Kingdom

Electricians are not nationally licensed in the UK; registration with a competent-person scheme is voluntary, not a mandatory licence.

Questions people ask about electrician ads in Belfast

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.