Dentist ads in Middlesbrough: £4.75 a click

What a booked appointment costs in clicks

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about £78 in clicks at £4.75 a click.

Cost per booked appointment in Middlesbrough is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Middlesbrough figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the dentist searches are in Middlesbrough

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Middlesbrough, at 42.8%.

In Middlesbrough, specific jobs has the highest click price among the counted intent groups, at £6.73 a click.

Plan a month of dentist ads in Middlesbrough

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every dentist keyword tracked in Middlesbrough

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched dentist keywords in Middlesbrough are “dentist near me” (549 searches a month at £3.73 a click), “dentist” (279 searches a month at £3.77 a click), and “invisalign” (195 searches a month at £8.79 a click).

In Middlesbrough, “dental implants” is the keyword furthest from the country median: £12.36 a click, 145.7% above the £5.03 median click price for dentist across this country's tracked cities.

In Middlesbrough, “kids dentist” is the least-searched of the counted keywords tracked here, at 3 searches a month.

In Middlesbrough, 5 of the 12 counted dentist keywords tracked here have a recorded Google click price.

How Middlesbrough compares in the United Kingdom

Over the 48 months tracked, dentists searches in Middlesbrough peaked in March 2025 at 2,080 and were lowest in April 2023 at 890. Middlesbrough's single latest tracked month is down 27.6% on the same month a year ago and down 26.6% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Middlesbrough, the keyword changing fastest year on year is "kids dentist", down 33.3%.

• Middlesbrough is 12th of 25 United Kingdom cities by click price, mid-table.
• Middlesbrough is 21st of 25 United Kingdom cities by monthly searches, mid-table.
• Middlesbrough is the only city in North East England in this set, so there is no same-region rank.
• For this service, Middlesbrough sits in North East England, which is 1st of 19 regions by businesses per 10,000 people, the lowest (an average of 1.0 businesses per 10,000 people across North East England).
• Middlesbrough's 839.7 searches a month per 100,000 people is below the country-wide rate of 973.5 for this service.
• Middlesbrough's median dentist click price of £4.75 is 5.6% below the country median of £5.03.
• Counted searches over the last 12 months are down 23.7% on the 12 months before.
• In Middlesbrough, searches peak in October, about 18.4% above the monthly average, and are lowest in June.

Dentist businesses in Middlesbrough

The Office for National Statistics counts 15 businesses in this industry in Middlesbrough (2026), about 1.0 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 152,795 (Middlesbrough). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Dentist click prices in 6 countries

United Kingdom is 3rd of 6 countries by median dentist click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for dentists in the United Kingdom

Regulator or register: General Dental Council (GDC).

Questions people ask about dentist ads in Middlesbrough

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.