Dentist ads in London: £6.29 a click

What a booked appointment costs in clicks

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about £103 in clicks at £6.29 a click.

Cost per booked appointment in London is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not London figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the dentist searches are in London

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in London, at 45.5%.

In London, specific jobs has the highest click price among the counted intent groups, at £9.42 a click.

Plan a month of dentist ads in London

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every dentist keyword tracked in London

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched dentist keywords in London are “dentist near me” (53,167 searches a month at £5.01 a click), “dentist” (28,283 searches a month at £5.62 a click), and “invisalign” (17,133 searches a month at £13.31 a click).

In London, “invisalign” is the keyword furthest from the country median: £13.31 a click, 164.6% above the £5.03 median click price for dentist across this country's tracked cities.

In London, “bulk billing dentist” is the least-searched of the counted keywords tracked here, at 5 searches a month.

In London, 8 of the 12 counted dentist keywords tracked here have a recorded Google click price.

How London compares in the United Kingdom

Over the 48 months tracked, dentists searches in London peaked in February 2023 at 186,670 and were lowest in December 2025 at 100,730. London's single latest tracked month is down 20.0% on the same month a year ago and down 17.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In London, the keyword changing fastest year on year is "cosmetic dentist", down 46.3%.

• London is 20th of 25 United Kingdom cities by click price, mid-table.
• London is 1st of 25 United Kingdom cities by monthly searches, the highest.
• London is the only city in Greater London in this set, so there is no same-region rank.
• For this service, London sits in Greater London, which is 19th of 19 regions by businesses per 10,000 people, the highest (an average of 3.4 businesses per 10,000 people across Greater London).
• London's 1,281.1 searches a month per 100,000 people is above the country-wide rate of 973.5 for this service.
• London's median dentist click price of £6.29 is 25.0% above the country median of £5.03.
• Counted searches over the last 12 months are down 16.8% on the 12 months before.
• In London, searches are fairly even through the year; the busiest month, January, is not a strong peak.

Dentist businesses in London

The Office for National Statistics counts 3,130 businesses in this industry in London (2026), about 3.4 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 9,122,909 (London). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Dentist click prices in 6 countries

United Kingdom is 3rd of 6 countries by median dentist click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for dentists in the United Kingdom

Regulator or register: General Dental Council (GDC).

Questions people ask about dentist ads in London

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.