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Dentist ads in Sheffield: £5.52 a click

A Google Ads click for a dentist in Sheffield costs £5.52 at the search-weighted average (3,079 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 9.8% on the 12 months before. Prices are in GBP, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
£5.52
Searches a month
3,079
Year on year
down 9.8%
Click cost per booked appointment
£91

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about £91 in clicks at £5.52 a click.

In Sheffield, the lowest click price on this page is near me at £4.49. The highest click price on this page in Sheffield is specific jobs at £7.44.

Cost per booked appointment

What a booked appointment costs in clicks

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about £91 in clicks at £5.52 a click.

Cost per booked appointment in Sheffield is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Sheffield figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked appointment
General searches£5.28£87
Near me£4.49£74
Specific jobs£7.44£122

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the dentist searches are in Sheffield

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Sheffield, at 44.6%.

In Sheffield, specific jobs has the highest click price among the counted intent groups, at £7.44 a click.

General searches

“dentist”, “dental clinic”
Searches a month846, 27.5% of counted searches
Click price, weighted avg£5.28

Near me

Lowest click price on this page
“dentist near me”
Searches a month1,375, 44.6% of counted searches
Click price, weighted avg£4.49
In Sheffield, 1st of 3 niches on this page by click price, the lowest.

Urgent

“emergency dentist”
Searches a month0, 0.0% of counted searches
Click price, weighted avgno Google price

Specific jobs

Highest click price on this page
“teeth whitening”, “cosmetic dentist”, “dental implants”, “invisalign”, “root canal”, “wisdom teeth removal”, “kids dentist”, “bulk billing dentist”
Searches a month860, 27.9% of counted searches
Click price, weighted avg£7.44
In Sheffield, 3rd of 3 niches on this page by click price, the highest.
Plan

Plan a month of dentist ads in Sheffield

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
181.2
Calls or forms
19.3
Booked appointments
11.0
Click cost per booked appointment
£91

£1,000 at £5.52 a click buys about 181.2 clicks a month.

If 10.67% of clicks call or fill a form and you book 57.1% of those calls, that is about 19.3 calls and 11.0 booked appointments, so each booked appointment costs about £91 in clicks.

Put in your value per appointment and your margin to see whether this pays back.

Keywords

Every dentist keyword tracked in Sheffield

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched dentist keywords in Sheffield are “dentist near me” (1,375 searches a month at £4.49 a click), “dentist” (735 searches a month at £5.31 a click), and “invisalign” (428 searches a month at £9.83 a click).

In Sheffield, “dental implants” is the keyword furthest from the country median: £13.09 a click, 160.2% above the £5.03 median click price for dentist across this country's tracked cities.

In Sheffield, “bulk billing dentist” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Sheffield, 7 of the 12 counted dentist keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
dentistGeneral searches735£5.31
dental clinicGeneral searches111£5.06
dentist near meNear me1,375£4.49
emergency dentistUrgentnoneno price
invisalignSpecific jobs428£9.83
teeth whiteningSpecific jobs327£3.01
dental implantsSpecific jobs87£13.09
cosmetic dentistSpecific jobs10£0.58
kids dentistSpecific jobs8no price
bulk billing dentistSpecific jobs0no price
root canalSpecific jobsnoneno price
wisdom teeth removalSpecific jobsnoneno price
Ranks and trend

How Sheffield compares in the United Kingdom

Over the 48 months tracked, dentists searches in Sheffield peaked in January 2023 at 6,810 and were lowest in December 2025 at 2,490. Sheffield's single latest tracked month is down 5.6% on the same month a year ago and down 14.6% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Sheffield, the keyword changing fastest year on year is "dental implants", down 25.7%.

  • Sheffield is 18th of 25 United Kingdom cities by click price, mid-table.
  • Sheffield is 11th of 25 United Kingdom cities by monthly searches, mid-table.
  • Sheffield is the only city in South Yorkshire in this set, so there is no same-region rank.
  • For this service, Sheffield sits in South Yorkshire, which is 6th of 19 regions by businesses per 10,000 people, mid-table (an average of 2.0 businesses per 10,000 people across South Yorkshire).
  • Sheffield's 531.3 searches a month per 100,000 people is below the country-wide rate of 973.5 for this service.
  • Sheffield's median dentist click price of £5.52 is 9.7% above the country median of £5.03.
  • Counted searches over the last 12 months are down 9.8% on the 12 months before.
  • In Sheffield, searches peak in January, about 18.7% above the monthly average, and are lowest in August.
Businesses

Dentist businesses in Sheffield

The Office for National Statistics counts 115 businesses in this industry in Sheffield (2026), about 2.0 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 579,517 (Sheffield). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Dentist click prices in 6 countries

United Kingdom is 3rd of 6 countries by median dentist click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$2.351,315.75
New ZealandUS$3.46880.76
United Kingdom
this page's country
US$6.74973.525
AustraliaUS$7.46969.725
CanadaUS$13.93958.913
United StatesUS$14.33524.650

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for dentists in the United Kingdom

Regulator or register: General Dental Council (GDC).

FAQ

Questions people ask about dentist ads in Sheffield

How much does a Google Ads click cost for a dentist in Sheffield?

£5.52 a click at the search-weighted average across the counted dentist search terms in Sheffield (Google Ads via DataForSEO, pulled 13 October 2026). Sheffield is 18th of 25 United Kingdom cities by click price, mid-table.

How many people search for a dentist in Sheffield each month?

3,079 searches a month on average over the last 12 months, down 9.8% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked appointment cost in clicks for dentists in Sheffield?

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.10% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about £91 in clicks at £5.52 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United Kingdom, tagged by intent (general, near me, urgent and specific jobs), targeted to Sheffield with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked appointment is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to GBP at the Federal Reserve H.10 September 2026 average (1 GBP = 1.3406 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Dentists & Dental Services
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2026
Open Government Licence v3.0
Population
September 2026 monthly average
US government work

Related: Dentist in London, Dentist in Birmingham, Dentist in Manchester, Dentist across United Kingdom, All services in Sheffield.

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