Dentist ads in Brighton and Hove: £4.39 a click

What a booked appointment costs in clicks

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about £72 in clicks at £4.39 a click.

Cost per booked appointment in Brighton and Hove is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Brighton and Hove figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the dentist searches are in Brighton and Hove

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Brighton and Hove, at 51.8%.

In Brighton and Hove, specific jobs has the highest click price among the counted intent groups, at £7.24 a click.

Plan a month of dentist ads in Brighton and Hove

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every dentist keyword tracked in Brighton and Hove

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched dentist keywords in Brighton and Hove are “dentist near me” (1,500 searches a month at £3.62 a click), “dentist” (676 searches a month at £3.69 a click), and “invisalign” (351 searches a month at £10.48 a click).

In Brighton and Hove, “invisalign” is the keyword furthest from the country median: £10.48 a click, 108.3% above the £5.03 median click price for dentist across this country's tracked cities.

In Brighton and Hove, “bulk billing dentist” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Brighton and Hove, 6 of the 12 counted dentist keywords tracked here have a recorded Google click price.

How Brighton and Hove compares in the United Kingdom

Over the 48 months tracked, dentists searches in Brighton and Hove peaked in January 2023 at 5,370 and were lowest in July 2026 at 2,370. Brighton and Hove's single latest tracked month is down 18.2% on the same month a year ago and up 8.1% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Brighton and Hove, the keyword changing fastest year on year is "dental clinic", down 51.5%.

• Brighton and Hove is 10th of 25 United Kingdom cities by click price, mid-table.
• Brighton and Hove is 12th of 25 United Kingdom cities by monthly searches, mid-table.
• Brighton and Hove is 1st of 2 South East England cities by click price, the lowest.
• Brighton and Hove is 1st of 2 South East England cities by monthly searches, the highest.
• For this service, Brighton and Hove sits in South East England, which is 18th of 19 regions by businesses per 10,000 people, among the three highest (an average of 3.2 businesses per 10,000 people across South East England).
• Brighton and Hove's 1,019.1 searches a month per 100,000 people is above the country-wide rate of 973.5 for this service.
• Brighton and Hove's median dentist click price of £4.39 is 12.7% below the country median of £5.03.
• Counted searches over the last 12 months are down 17.9% on the 12 months before.
• In Brighton and Hove, searches peak in January, about 24.1% above the monthly average, and are lowest in June.

Dentist businesses in Brighton and Hove

The Office for National Statistics counts 120 businesses in this industry in Brighton and Hove (2026), about 4.2 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 284,170 (Brighton and Hove). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Dentist click prices in 6 countries

United Kingdom is 3rd of 6 countries by median dentist click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for dentists in the United Kingdom

Regulator or register: General Dental Council (GDC).

Questions people ask about dentist ads in Brighton and Hove

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.