Boiler & Heating ads in Liverpool: £11.02 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £326 in clicks at £11.02 a click.

Cost per booked job in Liverpool is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Liverpool figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the boiler & heating searches are in Liverpool

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Liverpool, at 65.2%.

In Liverpool, urgent has the highest click price among the counted intent groups, at £26.85 a click.

An urgent search (“emergency boiler repair”) costs £26.85 a click, against £10.17 for “boiler engineer”.

Plan a month of boiler & heating ads in Liverpool

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every boiler & heating keyword tracked in Liverpool

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched boiler & heating keywords in Liverpool are “boiler service” (100 searches a month at £11.59 a click), “heating engineer near me” (40 searches a month at £1.70 a click), and “boiler installation” (34 searches a month at £23.85 a click).

In Liverpool, “emergency boiler repair” is the keyword furthest from the country median: £26.85 a click, 318.9% above the £6.41 median click price for boiler & heating across this country's tracked cities.

In Liverpool, “boiler breakdown” is the least-searched of the counted keywords tracked here, at 9 searches a month.

In Liverpool, 9 of the 11 counted boiler & heating keywords tracked here have a recorded Google click price.

How Liverpool compares in the United Kingdom

Over the 48 months tracked, boiler and heating engineers searches in Liverpool peaked in December 2022 at 890 and were lowest in June 2023 at 210. Liverpool's single latest tracked month is up 8.3% on the same month a year ago and up 8.3% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Liverpool, the keyword changing fastest year on year is "boiler engineer near me", down 48.8%.

• Liverpool is 24th of 25 United Kingdom cities by click price, among the three highest.
• Liverpool is 9th of 25 United Kingdom cities by monthly searches, mid-table.
• Liverpool is 2nd of 2 Merseyside cities by click price, the highest.
• Liverpool is 1st of 2 Merseyside cities by monthly searches, the highest.
• For this service, Liverpool sits in Merseyside, which is 7th of 19 regions by businesses per 10,000 people, mid-table (an average of 4.5 businesses per 10,000 people across Merseyside).
• Liverpool's 46.1 searches a month per 100,000 people is below the country-wide rate of 62.7 for this service.
• Liverpool's median boiler & heating click price of £11.02 is 71.9% above the country median of £6.41.
• Counted searches over the last 12 months are down 11.6% on the 12 months before.
• In Liverpool, searches peak in October, about 61.3% above the monthly average, and are lowest in July.

Boiler & heating businesses in Liverpool

The Office for National Statistics counts 290 businesses in this industry in Liverpool (2026), about 4.2 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 697,805 (Liverpool). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Boiler & heating click prices in 6 countries

United Kingdom is 3rd of 6 countries by median boiler & heating click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for boiler and heating engineers in the United Kingdom

Regulator or register: Gas Safe Register.

Gas boiler work must legally be done by a Gas Safe registered engineer.

Questions people ask about boiler & heating ads in Liverpool

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.