Boiler & Heating ads in Birmingham: £6.21 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £184 in clicks at £6.21 a click.

Cost per booked job in Birmingham is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Birmingham figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the boiler & heating searches are in Birmingham

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Birmingham, at 71.2%.

In Birmingham, general searches has the highest click price among the counted intent groups, at £13.33 a click.

An urgent search (“emergency boiler repair”) costs £8.41 a click, against £13.33 for “boiler engineer”.

Plan a month of boiler & heating ads in Birmingham

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every boiler & heating keyword tracked in Birmingham

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched boiler & heating keywords in Birmingham are “boiler service” (354 searches a month at £7.27 a click), “gas safe engineer” (120 searches a month at £3.09 a click), and “boiler repair” (109 searches a month at £9.70 a click).

In Birmingham, “boiler engineer” is the keyword furthest from the country median: £13.33 a click, 108.0% above the £6.41 median click price for boiler & heating across this country's tracked cities.

In Birmingham, “central heating installation” is the least-searched of the counted keywords tracked here, at 12 searches a month.

In Birmingham, 9 of the 11 counted boiler & heating keywords tracked here have a recorded Google click price.

How Birmingham compares in the United Kingdom

Over the 48 months tracked, boiler and heating engineers searches in Birmingham peaked in December 2022 at 2,540 and were lowest in June 2023 at 500. Birmingham's single latest tracked month is up 9.0% on the same month a year ago and level with the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Birmingham, the keyword changing fastest year on year is "central heating installation", down 55.9%.

• Birmingham is 12th of 25 United Kingdom cities by click price, mid-table.
• Birmingham is 2nd of 25 United Kingdom cities by monthly searches, among the three highest.
• Birmingham is 3rd of 3 West Midlands cities by click price, the highest.
• Birmingham is 1st of 3 West Midlands cities by monthly searches, the highest.
• For this service, Birmingham sits in West Midlands, which is 8th of 19 regions by businesses per 10,000 people, mid-table (an average of 4.7 businesses per 10,000 people across West Midlands).
• Birmingham's 82.5 searches a month per 100,000 people is above the country-wide rate of 62.7 for this service.
• Birmingham's median boiler & heating click price of £6.21 is 3.1% below the country median of £6.41.
• Counted searches over the last 12 months are down 20.5% on the 12 months before.
• In Birmingham, searches peak in November, about 53.4% above the monthly average, and are lowest in June.

Boiler & heating businesses in Birmingham

The Office for National Statistics counts 455 businesses in this industry in Birmingham (2026), about 3.9 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 1,176,960 (Birmingham). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Boiler & heating click prices in 6 countries

United Kingdom is 3rd of 6 countries by median boiler & heating click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for boiler and heating engineers in the United Kingdom

Regulator or register: Gas Safe Register.

Gas boiler work must legally be done by a Gas Safe registered engineer.

Questions people ask about boiler & heating ads in Birmingham

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.