Accountant ads in Middlesbrough: £27.00 a click
A Google Ads click for an accountant in Middlesbrough costs £27.00 at the search-weighted average (112 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 12.4% on the 12 months before. Prices are in GBP, converted from US$ at the Federal Reserve H.10 September 2026 average.
There is a sourced lead rate for accountant (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked return. Put in your own booking rate in the planner below to see it.
What a booked return costs in clicks
There is a sourced lead rate for accountant (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked return. Put in your own booking rate in the planner below to see it.
Cost per booked return in Middlesbrough is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Middlesbrough figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked return |
|---|---|---|
| Near me | £27.00 | put in your rates |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the accountant searches are in Middlesbrough
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
General searches are the largest share of counted search volume in Middlesbrough, at 59.8%.
In Middlesbrough, near me has the highest click price among the counted intent groups, at £27.00 a click.
General searches
Near me
Specific jobs
Related keywords
Not countedPlan a month of accountant ads in Middlesbrough
Put in your own value per return and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
£1,000 at £27.00 a click buys about 37.0 clicks a month.
Put in your call and booking rates to see how many booked returns this buys.
Put in your value per return and your margin to see whether this pays back.
Every accountant keyword tracked in Middlesbrough
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched accountant keywords in Middlesbrough are “accountant” (67 searches a month with no Google click price), “accountant near me” (15 searches a month at £27.00 a click), and “tax accountant” (9 searches a month with no Google click price).
In Middlesbrough, “tax agent” is the least-searched of the counted keywords tracked here, at 2 searches a month.
In Middlesbrough, 1 of the 7 counted accountant keywords tracked here has a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| accountant | General searches | 67 | no price |
| accountant near me | Near me | 15 | £27.00 |
| tax accountant | Specific jobs | 9 | no price |
| small business accountant | Specific jobs | 7 | no price |
| business accountant | Specific jobs | 6 | no price |
| tax return accountant | Specific jobs | 6 | no price |
| tax agent | Specific jobs | 2 | no price |
| bookkeeper Related, not counted | Related keywords | 12 | no price |
| bookkeeping services Related, not counted | Related keywords | 6 | no price |
How Middlesbrough compares in the United Kingdom
Over the 48 months tracked, accountants searches in Middlesbrough peaked in January 2025 at 190 and were lowest in April 2023 at 40. Middlesbrough's single latest tracked month is down 27.3% on the same month a year ago and down 27.3% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Middlesbrough, the keyword changing fastest year on year is "tax agent", up 50.0%.
- Middlesbrough is 25th of 25 United Kingdom cities by click price, the highest.
- Middlesbrough is 22nd of 25 United Kingdom cities by monthly searches, mid-table.
- Middlesbrough is the only city in North East England in this set, so there is no same-region rank.
- For this service, Middlesbrough sits in North East England, which is 2nd of 19 regions by businesses per 10,000 people, among the three lowest (an average of 2.0 businesses per 10,000 people across North East England).
- Middlesbrough's 73.3 searches a month per 100,000 people is below the country-wide rate of 75.8 for this service.
- Middlesbrough's median accountant click price of £27.00 is 161.6% above the country median of £10.32.
- Counted searches over the last 12 months are down 12.4% on the 12 months before.
- In Middlesbrough, searches peak in January, about 31.2% above the monthly average, and are lowest in August.
Accountant businesses in Middlesbrough
The Office for National Statistics counts 30 businesses in this industry in Middlesbrough (2026), about 2.0 for every 10,000 people.
What is counted: local units, VAT or PAYE registered, rounded to 5.
Population: 152,795 (Middlesbrough). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Accountant click prices in 6 countries
United Kingdom is 5th of 6 countries by median accountant click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$5.00 | 150.1 | 5 |
| Canada | US$6.12 | 57.5 | 13 |
| Australia | US$7.75 | 176.6 | 25 |
| New Zealand | US$8.46 | 107.8 | 6 |
| United Kingdom this page's country | US$13.84 | 75.8 | 25 |
| United States | US$19.83 | 22.2 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Rules for accountants in the United Kingdom
Accountants are not centrally licensed in the UK; professional-body membership (e.g. ICAEW, ACCA) is voluntary, not a mandatory licence.
Questions people ask about accountant ads in Middlesbrough
How much does a Google Ads click cost for an accountant in Middlesbrough?
£27.00 a click at the search-weighted average across the counted accountant search terms in Middlesbrough (Google Ads via DataForSEO, pulled 13 October 2026). Middlesbrough is 25th of 25 United Kingdom cities by click price, the highest.
How many people search for an accountant in Middlesbrough each month?
112 searches a month on average over the last 12 months, down 12.4% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).
What does a booked return cost in clicks for accountants in Middlesbrough?
There is a sourced lead rate for accountant (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked return. Put in your own booking rate in the planner below to see it.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.
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Method
Search terms: a fixed keyword set per service for United Kingdom, tagged by intent (general, near me, urgent and specific jobs), targeted to Middlesbrough with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked return is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
DataForSEO reports click prices in US$; they convert to GBP at the Federal Reserve H.10 September 2026 average (1 GBP = 1.3406 US$).
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | Licence |
|---|---|
DataForSEO, retrieved 13 October 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Finance & Insurance | Published benchmark, cited |
ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district) Business counts, 2026 | Open Government Licence v3.0 |
Population | |
September 2026 monthly average | US government work |
Related: Accountant in London, Accountant in Birmingham, Accountant in Manchester, Accountant across United Kingdom, All services in Middlesbrough.
