Accountant ads in Sunderland: £8.08 a click

What a booked return costs in clicks

There is a sourced lead rate for accountant (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked return. Put in your own booking rate in the planner below to see it.

Cost per booked return in Sunderland is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Sunderland figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the accountant searches are in Sunderland

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Sunderland, at 40.7%.

In Sunderland, general searches has the highest click price among the counted intent groups, at £11.82 a click.

Plan a month of accountant ads in Sunderland

Put in your own value per return and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every accountant keyword tracked in Sunderland

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched accountant keywords in Sunderland are “accountant” (24 searches a month at £11.82 a click), “accountant near me” (11 searches a month at £1.38 a click), and “small business accountant” (9 searches a month with no Google click price).

In Sunderland, “accountant near me” is the keyword furthest from the country median: £1.38 a click, 86.6% below the £10.32 median click price for accountant across this country's tracked cities.

In Sunderland, “tax agent” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Sunderland, 3 of the 7 counted accountant keywords tracked here have a recorded Google click price.

How Sunderland compares in the United Kingdom

Over the 48 months tracked, accountants searches in Sunderland peaked in March 2023 at 180 and were lowest in March 2026 at 30. Sunderland's single latest tracked month is up 50.0% on the same month a year ago and up 20.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Sunderland, the keyword changing fastest year on year is "small business accountant", up 83.3%.

• Sunderland is 9th of 25 United Kingdom cities by click price, mid-table.
• Sunderland is 25th of 25 United Kingdom cities by monthly searches, the lowest.
• Sunderland is 1st of 2 Tyne and Wear cities by click price, the lowest.
• Sunderland is 2nd of 2 Tyne and Wear cities by monthly searches, the lowest.
• For this service, Sunderland sits in Tyne and Wear, which is 4th of 19 regions by businesses per 10,000 people, mid-table (an average of 2.7 businesses per 10,000 people across Tyne and Wear).
• Sunderland's 20.6 searches a month per 100,000 people is below the country-wide rate of 75.8 for this service.
• Sunderland's median accountant click price of £8.08 is 21.7% below the country median of £10.32.
• Counted searches over the last 12 months are down 13.4% on the 12 months before.
• In Sunderland, searches peak in January, about 31.9% above the monthly average, and are lowest in July.

Accountant businesses in Sunderland

The Office for National Statistics counts 60 businesses in this industry in Sunderland (2026), about 2.1 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 287,070 (Sunderland). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Accountant click prices in 6 countries

United Kingdom is 5th of 6 countries by median accountant click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for accountants in the United Kingdom

Accountants are not centrally licensed in the UK; professional-body membership (e.g. ICAEW, ACCA) is voluntary, not a mandatory licence.

Questions people ask about accountant ads in Sunderland

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.