Accountant ads in Reading: £12.77 a click

What a booked return costs in clicks

There is a sourced lead rate for accountant (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked return. Put in your own booking rate in the planner below to see it.

Cost per booked return in Reading is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Reading figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the accountant searches are in Reading

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Reading, at 56.0%.

In Reading, specific jobs has the highest click price among the counted intent groups, at £25.61 a click.

Plan a month of accountant ads in Reading

Put in your own value per return and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every accountant keyword tracked in Reading

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched accountant keywords in Reading are “accountant” (112 searches a month at £11.83 a click), “accountant near me” (41 searches a month at £6.24 a click), and “small business accountant” (18 searches a month at £37.48 a click).

In Reading, “small business accountant” is the keyword furthest from the country median: £37.48 a click, 263.2% above the £10.32 median click price for accountant across this country's tracked cities.

In Reading, “tax agent” is the least-searched of the counted keywords tracked here, at 4 searches a month.

In Reading, 4 of the 7 counted accountant keywords tracked here have a recorded Google click price.

How Reading compares in the United Kingdom

Over the 48 months tracked, accountants searches in Reading peaked in August 2024 at 660 and were lowest in April 2023 at 90. Reading's single latest tracked month is down 18.5% on the same month a year ago and down 66.7% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Reading, the keyword changing fastest year on year is "tax agent", up 150.0%.

• Reading is 20th of 25 United Kingdom cities by click price, mid-table.
• Reading is 16th of 25 United Kingdom cities by monthly searches, mid-table.
• Reading is 2nd of 2 South East England cities by click price, the highest.
• Reading is 2nd of 2 South East England cities by monthly searches, the lowest.
• For this service, Reading sits in South East England, which is 16th of 19 regions by businesses per 10,000 people, mid-table (an average of 5.3 businesses per 10,000 people across South East England).
• Reading's 108.3 searches a month per 100,000 people is above the country-wide rate of 75.8 for this service.
• Reading's median accountant click price of £12.77 is 23.7% above the country median of £10.32.
• Counted searches over the last 12 months are down 2.8% on the 12 months before.
• In Reading, searches peak in August, about 53.0% above the monthly average, and are lowest in June.

Accountant businesses in Reading

The Office for National Statistics counts 95 businesses in this industry in Reading (2026), about 5.2 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 183,762 (Reading). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Accountant click prices in 6 countries

United Kingdom is 5th of 6 countries by median accountant click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for accountants in the United Kingdom

Accountants are not centrally licensed in the UK; professional-body membership (e.g. ICAEW, ACCA) is voluntary, not a mandatory licence.

Questions people ask about accountant ads in Reading

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.