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Accountant ads in Coventry: £12.75 a click

A Google Ads click for an accountant in Coventry costs £12.75 at the search-weighted average (316 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 16.7% on the 12 months before. Prices are in GBP, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
£12.75
Searches a month
316
Year on year
down 16.7%
Click cost per booked return
put in your rates

There is a sourced lead rate for accountant (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked return. Put in your own booking rate in the planner below to see it.

In Coventry, the lowest click price on this page is specific jobs at £5.01. The highest click price on this page in Coventry is near me at £13.36.

Cost per booked return

What a booked return costs in clicks

There is a sourced lead rate for accountant (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked return. Put in your own booking rate in the planner below to see it.

Cost per booked return in Coventry is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Coventry figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked return
General searches£12.99put in your rates
Near me£13.36put in your rates
Specific jobs£5.01put in your rates

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the accountant searches are in Coventry

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Coventry, at 61.1%.

In Coventry, near me has the highest click price among the counted intent groups, at £13.36 a click.

General searches

“accountant”
Searches a month193, 61.1% of counted searches
Click price, weighted avg£12.99

Near me

Highest click price on this page
“accountant near me”
Searches a month77, 24.4% of counted searches
Click price, weighted avg£13.36
In Coventry, 3rd of 3 niches on this page by click price, the highest.

Specific jobs

Lowest click price on this page
“tax accountant”, “tax agent”, “tax return accountant”, “small business accountant”, “business accountant”
Searches a month46, 14.6% of counted searches
Click price, weighted avg£5.01
In Coventry, 1st of 3 niches on this page by click price, the lowest.

Related keywords

Not counted
“bookkeeper”, “bookkeeping services”
Searches a month55
Click price, weighted avg£15.35
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of accountant ads in Coventry

Put in your own value per return and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
78.4
Calls or forms
2.1
Booked returns
put in yours
Click cost per booked return
put in yours

£1,000 at £12.75 a click buys about 78.4 clicks a month.

Put in your call and booking rates to see how many booked returns this buys.

Put in your value per return and your margin to see whether this pays back.

Keywords

Every accountant keyword tracked in Coventry

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched accountant keywords in Coventry are “accountant” (193 searches a month at £12.99 a click), “accountant near me” (77 searches a month at £13.36 a click), and “small business accountant” (12 searches a month at £5.01 a click).

In Coventry, “small business accountant” is the keyword furthest from the country median: £5.01 a click, 51.5% below the £10.32 median click price for accountant across this country's tracked cities.

In Coventry, “tax return accountant” is the least-searched of the counted keywords tracked here, at 7 searches a month.

In Coventry, 3 of the 7 counted accountant keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
accountantGeneral searches193£12.99
accountant near meNear me77£13.36
small business accountantSpecific jobs12£5.01
tax accountantSpecific jobs10no price
business accountantSpecific jobs9no price
tax agentSpecific jobs8no price
tax return accountantSpecific jobs7no price
bookkeeper
Related, not counted
Related keywords45£15.35
bookkeeping services
Related, not counted
Related keywords10no price
Ranks and trend

How Coventry compares in the United Kingdom

Over the 48 months tracked, accountants searches in Coventry peaked in April 2025 at 620 and were lowest in September 2022 at 220. Coventry's single latest tracked month is down 21.4% on the same month a year ago and down 24.1% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Coventry, the keyword changing fastest year on year is "accountant", down 27.3%.

  • Coventry is 19th of 25 United Kingdom cities by click price, mid-table.
  • Coventry is 10th of 25 United Kingdom cities by monthly searches, mid-table.
  • Coventry is 2nd of 3 West Midlands cities by click price, among the three lowest.
  • Coventry is 2nd of 3 West Midlands cities by monthly searches, among the three highest.
  • For this service, Coventry sits in West Midlands, which is 6th of 19 regions by businesses per 10,000 people, mid-table (an average of 3.5 businesses per 10,000 people across West Midlands).
  • Coventry's 86.6 searches a month per 100,000 people is above the country-wide rate of 75.8 for this service.
  • Coventry's median accountant click price of £12.75 is 23.5% above the country median of £10.32.
  • Counted searches over the last 12 months are down 16.7% on the 12 months before.
  • In Coventry, searches peak in March, about 28.9% above the monthly average, and are lowest in December.
Businesses

Accountant businesses in Coventry

The Office for National Statistics counts 130 businesses in this industry in Coventry (2026), about 3.6 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 364,766 (Coventry). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Accountant click prices in 6 countries

United Kingdom is 5th of 6 countries by median accountant click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$5.00150.15
CanadaUS$6.1257.513
AustraliaUS$7.75176.625
New ZealandUS$8.46107.86
United Kingdom
this page's country
US$13.8475.825
United StatesUS$19.8322.250

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for accountants in the United Kingdom

Accountants are not centrally licensed in the UK; professional-body membership (e.g. ICAEW, ACCA) is voluntary, not a mandatory licence.

FAQ

Questions people ask about accountant ads in Coventry

How much does a Google Ads click cost for an accountant in Coventry?

£12.75 a click at the search-weighted average across the counted accountant search terms in Coventry (Google Ads via DataForSEO, pulled 13 October 2026). Coventry is 19th of 25 United Kingdom cities by click price, mid-table.

How many people search for an accountant in Coventry each month?

316 searches a month on average over the last 12 months, down 16.7% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked return cost in clicks for accountants in Coventry?

There is a sourced lead rate for accountant (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked return. Put in your own booking rate in the planner below to see it.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United Kingdom, tagged by intent (general, near me, urgent and specific jobs), targeted to Coventry with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked return is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to GBP at the Federal Reserve H.10 September 2026 average (1 GBP = 1.3406 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Finance & Insurance
Published benchmark, cited
Business counts, 2026
Open Government Licence v3.0
Population
September 2026 monthly average
US government work

Related: Accountant in Birmingham, Accountant in Stoke-on-Trent, Accountant in London, Accountant across United Kingdom, All services in Coventry.

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