Removalist ads in Wellington: NZ$14.54 a click

What a booked move costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about NZ$430 in clicks at NZ$14.54 a click.

Cost per booked move in Wellington is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Wellington figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the removalist searches are in Wellington

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Wellington, at 62.0%.

In Wellington, general searches has the highest click price among the counted intent groups, at NZ$17.52 a click.

Plan a month of removalist ads in Wellington

Put in your own value per move and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every removalist keyword tracked in Wellington

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched removalist keywords in Wellington are “moving company” (92 searches a month at NZ$17.52 a click), “man with a van” (30 searches a month at NZ$6.34 a click), and “furniture removalists” (12 searches a month at NZ$14.84 a click).

In Wellington, “man with a van” is the keyword furthest from the country median: NZ$6.34 a click, 57.4% below the NZ$14.88 median click price for removalist across this country's tracked cities.

In Wellington, “office removalists” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Wellington, 4 of the 9 counted removalist keywords tracked here have a recorded Google click price.

How Wellington compares in New Zealand

Over the 48 months tracked, removalists searches in Wellington peaked in January 2024 at 320 and were lowest in June 2026 at 130. Wellington's single latest tracked month is down 6.2% on the same month a year ago and level with the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Wellington, the keyword changing fastest year on year is "office removalists", down 100.0%.

• Wellington is 3rd of 6 New Zealand cities by click price, among the three lowest.
• Wellington is 3rd of 6 New Zealand cities by monthly searches, among the three highest.
• Wellington is the only city in the Wellington region in this set, so there is no same-region rank.
• For this service, Wellington sits in Wellington, which is 1st of 6 regions by businesses per 10,000 people, the lowest (an average of 2.7 businesses per 10,000 people across Wellington).
• Wellington's 79.1 searches a month per 100,000 people is above the country-wide rate of 64.5 for this service.
• Wellington's median removalist click price of NZ$14.54 is 2.3% below the country median of NZ$14.88.
• Counted searches over the last 12 months are down 28.2% on the 12 months before.
• In Wellington, searches peak in January, about 28.0% above the monthly average, and are lowest in August.

Removalist businesses in Wellington

Stats NZ counts 57 businesses in this industry in Wellington (February 2025), about 2.7 for every 10,000 people.

What is counted: geographic units, randomly rounded to base 3.

Population: 209,900 (Wellington). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Removalist click prices in 6 countries

New Zealand is 3rd of 6 countries by median removalist click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about removalist ads in Wellington

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.