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Removalist ads in Hamilton: NZ$16.82 a click

A Google Ads click for a removalist in Hamilton costs NZ$16.82 at the search-weighted average (93 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 19.4% on the 12 months before. Prices are in NZD, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
NZ$16.82
Searches a month
93
Year on year
down 19.4%
Click cost per booked move
NZ$497

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about NZ$497 in clicks at NZ$16.82 a click.

Cost per booked move

What a booked move costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about NZ$497 in clicks at NZ$16.82 a click.

Cost per booked move in Hamilton is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Hamilton figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked move
General searchesNZ$22.88NZ$677
Specific jobsNZ$8.73NZ$258

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the removalist searches are in Hamilton

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Hamilton, at 56.4%.

In Hamilton, general searches has the highest click price among the counted intent groups, at NZ$22.88 a click.

General searches

“removalist”, “moving company”
Searches a month53, 56.4% of counted searches
Click price, weighted avgNZ$22.88

Near me

“removalists near me”
Searches a month8, 8.5% of counted searches
Click price, weighted avgno Google price

Specific jobs

“furniture removalists”, “house removalists”, “office removalists”, “piano removalists”, “man with a van”, “removalist packing service”
Searches a month33, 35.1% of counted searches
Click price, weighted avgNZ$8.73

Related keywords

Not counted
“backloading removalists”, “storage removalists”
Searches a month1
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of removalist ads in Hamilton

Put in your own value per move and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
59.5
Calls or forms
4.8
Booked moves
2.0
Click cost per booked move
NZ$497

NZ$1,000 at NZ$16.82 a click buys about 59.5 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 4.8 calls and 2.0 booked moves, so each booked move costs about NZ$497 in clicks.

Put in your value per move and your margin to see whether this pays back.

Keywords

Every removalist keyword tracked in Hamilton

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched removalist keywords in Hamilton are “moving company” (44 searches a month at NZ$22.88 a click), “house removalists” (12 searches a month at NZ$0.85 a click), and “man with a van” (11 searches a month at NZ$5.95 a click).

In Hamilton, “house removalists” is the keyword furthest from the country median: NZ$0.85 a click, 94.3% below the NZ$14.88 median click price for removalist across this country's tracked cities.

In Hamilton, “office removalists” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Hamilton, 4 of the 9 counted removalist keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
moving companyGeneral searches44NZ$22.88
removalistGeneral searches9no price
removalists near meNear me8no price
house removalistsSpecific jobs12NZ$0.85
man with a vanSpecific jobs11NZ$5.95
furniture removalistsSpecific jobs10NZ$21.23
office removalistsSpecific jobs0no price
piano removalistsSpecific jobs0no price
removalist packing serviceSpecific jobsnoneno price
storage removalists
Related, not counted
Related keywords1no price
backloading removalists
Related, not counted
Related keywordsnoneno price
Ranks and trend

How Hamilton compares in New Zealand

Over the 48 months tracked, removalists searches in Hamilton peaked in November 2023 at 150 and were lowest in December 2022 at 70. Hamilton's single latest tracked month is up 22.2% on the same month a year ago and down 15.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Hamilton, the keyword changing fastest year on year is "house removalists", down 30.0%.

  • Hamilton is 5th of 6 New Zealand cities by click price, among the three highest.
  • Hamilton is 5th of 6 New Zealand cities by monthly searches, among the three lowest.
  • Hamilton is the only city in the Waikato region in this set, so there is no same-region rank.
  • For this service, Hamilton sits in Waikato, which is 3rd of 6 regions by businesses per 10,000 people, among the three lowest (an average of 8.5 businesses per 10,000 people across Waikato).
  • Hamilton's 49.0 searches a month per 100,000 people is below the country-wide rate of 64.5 for this service.
  • Hamilton's median removalist click price of NZ$16.82 is 13.0% above the country median of NZ$14.88.
  • Counted searches over the last 12 months are down 19.4% on the 12 months before.
  • In Hamilton, searches are fairly even through the year; the busiest month, November, is not a strong peak.
Businesses

Removalist businesses in Hamilton

Stats NZ counts 162 businesses in this industry in Hamilton (February 2025), about 8.5 for every 10,000 people.

What is counted: geographic units, randomly rounded to base 3.

Population: 189,700 (Hamilton). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Removalist click prices in 6 countries

New Zealand is 3rd of 6 countries by median removalist click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$2.4557.05
United KingdomUS$7.1377.625
New Zealand
this page's country
US$8.5764.56
CanadaUS$12.9099.013
AustraliaUS$16.70156.425
United StatesUS$28.4390.450

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about removalist ads in Hamilton

How much does a Google Ads click cost for a removalist in Hamilton?

NZ$16.82 a click at the search-weighted average across the counted removalist search terms in Hamilton (Google Ads via DataForSEO, pulled 13 October 2026). Hamilton is 5th of 6 New Zealand cities by click price, among the three highest.

How many people search for a removalist in Hamilton each month?

93 searches a month on average over the last 12 months, down 19.4% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked move cost in clicks for removalists in Hamilton?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about NZ$497 in clicks at NZ$16.82 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: Stats NZ: Business Demography Statistics: Enterprises by industry 2025 -- via Figure.NZ chart mirror. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for New Zealand, tagged by intent (general, near me, urgent and specific jobs), targeted to Hamilton with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked move is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to NZD at the Federal Reserve H.10 September 2026 average (1 NZD = 0.5760 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, February 2025
CC BY 4.0, Stats NZ
Population
September 2026 monthly average
US government work

Related: Removalist in Auckland, Removalist in Christchurch, Removalist in Wellington, Removalist across New Zealand, All services in Hamilton.

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