Pest control ads in Wellington: NZ$10.98 a click

What a booked treatment costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about NZ$325 in clicks at NZ$10.98 a click.

Cost per booked treatment in Wellington is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Wellington figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the pest control searches are in Wellington

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Wellington, at 48.7%.

In Wellington, general searches has the highest click price among the counted intent groups, at NZ$13.61 a click.

Plan a month of pest control ads in Wellington

Put in your own value per treatment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every pest control keyword tracked in Wellington

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched pest control keywords in Wellington are “pest control” (108 searches a month at NZ$13.61 a click), “rodent control” (42 searches a month at NZ$8.58 a click), and “spider control” (30 searches a month with no Google click price).

In Wellington, “pest control” is the keyword furthest from the country median: NZ$13.61 a click, 56.3% above the NZ$8.71 median click price for pest control across this country's tracked cities.

In Wellington, “emergency pest control” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Wellington, 4 of the 11 counted pest control keywords tracked here have a recorded Google click price.

How Wellington compares in New Zealand

Over the 48 months tracked, pest controllers searches in Wellington peaked in May 2025 at 2,710 and were lowest in December 2023 at 110. Wellington's single latest tracked month is down 91.0% on the same month a year ago and up 25.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Wellington, the keyword changing fastest year on year is "termite inspection", up 266.7%.

• Wellington is 6th of 6 New Zealand cities by click price, the highest.
• Wellington is 2nd of 6 New Zealand cities by monthly searches, among the three highest.
• Wellington is the only city in the Wellington region in this set, so there is no same-region rank.
• For this service, Wellington sits in Wellington, which is 1st of 6 regions by businesses per 10,000 people, the lowest (an average of 0.3 businesses per 10,000 people across Wellington).
• Wellington's 132.9 searches a month per 100,000 people is above the country-wide rate of 74.5 for this service.
• Wellington's median pest control click price of NZ$10.98 is 26.1% above the country median of NZ$8.71.
• Counted searches over the last 12 months are down 67.0% on the 12 months before.
• In Wellington, searches peak in May, about 122.8% above the monthly average, and are lowest in November.

Pest control businesses in Wellington

Stats NZ counts 6 businesses in this industry in Wellington (February 2025), about 0.3 for every 10,000 people.

What is counted: geographic units, randomly rounded to base 3.

Population: 209,900 (Wellington). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Pest control click prices in 6 countries

New Zealand is 2nd of 6 countries by median pest control click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about pest control ads in Wellington

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.