Pest control ads in Auckland: NZ$9.81 a click

What a booked treatment costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about NZ$290 in clicks at NZ$9.81 a click.

Cost per booked treatment in Auckland is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Auckland figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the pest control searches are in Auckland

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Auckland, at 56.3%.

In Auckland, near me has the highest click price among the counted intent groups, at NZ$10.31 a click.

Plan a month of pest control ads in Auckland

Put in your own value per treatment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every pest control keyword tracked in Auckland

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched pest control keywords in Auckland are “pest control” (741 searches a month at NZ$10.03 a click), “pest control near me” (277 searches a month at NZ$10.31 a click), and “rodent control” (131 searches a month at NZ$8.85 a click).

In Auckland, “ant treatment” is the keyword furthest from the country median: NZ$5.23 a click, 40.0% below the NZ$8.71 median click price for pest control across this country's tracked cities.

In Auckland, “pre-purchase pest inspection” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Auckland, 7 of the 11 counted pest control keywords tracked here have a recorded Google click price.

How Auckland compares in New Zealand

Over the 48 months tracked, pest controllers searches in Auckland peaked in May 2025 at 2,700 and were lowest in September 2022 at 840. Auckland's single latest tracked month is down 16.7% on the same month a year ago and up 14.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Auckland, the keyword changing fastest year on year is "termite inspection", up 425.0%.

• Auckland is 4th of 6 New Zealand cities by click price, among the three highest.
• Auckland is 1st of 6 New Zealand cities by monthly searches, the highest.
• Auckland is the only city in the Auckland region in this set, so there is no same-region rank.
• For this service, Auckland sits in Auckland, which is 3rd of 6 regions by businesses per 10,000 people, among the three lowest (an average of 0.5 businesses per 10,000 people across Auckland).
• Auckland's 73.2 searches a month per 100,000 people is below the country-wide rate of 74.5 for this service.
• Auckland's median pest control click price of NZ$9.81 is 12.6% above the country median of NZ$8.71.
• Counted searches over the last 12 months are down 11.3% on the 12 months before.
• In Auckland, searches peak in May, about 36.0% above the monthly average, and are lowest in September.

Pest control businesses in Auckland

Stats NZ counts 96 businesses in this industry in Auckland (February 2025), about 0.5 for every 10,000 people.

What is counted: geographic units, randomly rounded to base 3.

Population: 1,797,300 (Auckland). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Pest control click prices in 6 countries

New Zealand is 2nd of 6 countries by median pest control click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about pest control ads in Auckland

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.