Pest control ads in Hamilton: NZ$10.66 a click

What a booked treatment costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about NZ$315 in clicks at NZ$10.66 a click.

Cost per booked treatment in Hamilton is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Hamilton figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the pest control searches are in Hamilton

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Hamilton, at 52.8%.

In Hamilton, specific jobs has the highest click price among the counted intent groups, at NZ$15.37 a click.

Plan a month of pest control ads in Hamilton

Put in your own value per treatment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every pest control keyword tracked in Hamilton

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched pest control keywords in Hamilton are “pest control” (75 searches a month at NZ$8.99 a click), “pest control near me” (12 searches a month at NZ$10.88 a click), and “rodent control” (12 searches a month at NZ$31.84 a click).

In Hamilton, “rodent control” is the keyword furthest from the country median: NZ$31.84 a click, 265.6% above the NZ$8.71 median click price for pest control across this country's tracked cities.

In Hamilton, “pest inspection” is the least-searched of the counted keywords tracked here, at 1 search a month.

In Hamilton, 5 of the 11 counted pest control keywords tracked here have a recorded Google click price.

How Hamilton compares in New Zealand

Over the 48 months tracked, pest controllers searches in Hamilton peaked in January 2024 at 180 and were lowest in June 2023 at 70. Hamilton's single latest tracked month is up 18.2% on the same month a year ago and down 18.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Hamilton, the keyword changing fastest year on year is "termite inspection", up 900.0%.

• Hamilton is 5th of 6 New Zealand cities by click price, among the three highest.
• Hamilton is 4th of 6 New Zealand cities by monthly searches, among the three lowest.
• Hamilton is the only city in the Waikato region in this set, so there is no same-region rank.
• For this service, Hamilton sits in Waikato, which is 2nd of 6 regions by businesses per 10,000 people, among the three lowest (an average of 0.3 businesses per 10,000 people across Waikato).
• Hamilton's 75.4 searches a month per 100,000 people is above the country-wide rate of 74.5 for this service.
• Hamilton's median pest control click price of NZ$10.66 is 22.4% above the country median of NZ$8.71.
• Counted searches over the last 12 months are up 10.3% on the 12 months before.
• In Hamilton, searches peak in March, about 22.5% above the monthly average, and are lowest in July.

Pest control businesses in Hamilton

Stats NZ counts 6 businesses in this industry in Hamilton (February 2025), about 0.3 for every 10,000 people.

What is counted: geographic units, randomly rounded to base 3.

Population: 189,700 (Hamilton). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Pest control click prices in 6 countries

New Zealand is 2nd of 6 countries by median pest control click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about pest control ads in Hamilton

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.