Pest control ads in Dunedin: NZ$5.30 a click

What a booked treatment costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about NZ$157 in clicks at NZ$5.30 a click.

Cost per booked treatment in Dunedin is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Dunedin figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the pest control searches are in Dunedin

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Dunedin, at 39.4%.

In Dunedin, general searches has the highest click price among the counted intent groups, at NZ$6.75 a click.

Plan a month of pest control ads in Dunedin

Put in your own value per treatment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every pest control keyword tracked in Dunedin

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched pest control keywords in Dunedin are “pest control” (24 searches a month at NZ$6.75 a click), “pest control near me” (10 searches a month with no Google click price), and “rodent control” (9 searches a month at NZ$1.44 a click).

In Dunedin, “rodent control” is the keyword furthest from the country median: NZ$1.44 a click, 83.5% below the NZ$8.71 median click price for pest control across this country's tracked cities.

In Dunedin, “cockroach treatment” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Dunedin, 2 of the 11 counted pest control keywords tracked here have a recorded Google click price.

How Dunedin compares in New Zealand

Over the 48 months tracked, pest controllers searches in Dunedin peaked in February 2023 at 100 and were lowest in October 2024 at 10. Dunedin's single latest tracked month is down 33.3% on the same month a year ago and down 42.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Dunedin, the keyword changing fastest year on year is "emergency pest control", down 50.0%.

• Dunedin is 1st of 6 New Zealand cities by click price, the lowest.
• Dunedin is 6th of 6 New Zealand cities by monthly searches, the lowest.
• Dunedin is the only city in the Otago region in this set, so there is no same-region rank.
• For this service, Dunedin sits in Otago, which is 6th of 6 regions by businesses per 10,000 people, the highest (an average of 1.4 businesses per 10,000 people across Otago).
• Dunedin's 50.8 searches a month per 100,000 people is below the country-wide rate of 74.5 for this service.
• Dunedin's median pest control click price of NZ$5.30 is 39.2% below the country median of NZ$8.71.
• Counted searches over the last 12 months are up 21.2% on the 12 months before.
• In Dunedin, searches peak in March, about 32.9% above the monthly average, and are lowest in September.

Pest control businesses in Dunedin

Stats NZ counts 18 businesses in this industry in Dunedin (February 2025), about 1.4 for every 10,000 people.

What is counted: geographic units, randomly rounded to base 3.

Population: 131,800 (Dunedin). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Pest control click prices in 6 countries

New Zealand is 2nd of 6 countries by median pest control click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about pest control ads in Dunedin

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.