sixtysteps.co

Mortgage broker ads in Tauranga: NZ$19.96 a click

A Google Ads click for a mortgage broker in Tauranga costs NZ$19.96 at the search-weighted average (142 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 3.9% on the 12 months before. Prices are in NZD, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
NZ$19.96
Searches a month
142
Year on year
down 3.9%
Click cost per booked loan
put in your rates

There is a sourced lead rate for mortgage broker (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked loan. Put in your own booking rate in the planner below to see it.

Cost per booked loan

What a booked loan costs in clicks

There is a sourced lead rate for mortgage broker (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked loan. Put in your own booking rate in the planner below to see it.

Cost per booked loan in Tauranga is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Tauranga figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked loan
General searchesNZ$18.78put in your rates
Specific jobsNZ$26.05put in your rates

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the mortgage broker searches are in Tauranga

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Tauranga, at 62.5%.

In Tauranga, specific jobs has the highest click price among the counted intent groups, at NZ$26.05 a click.

General searches

“mortgage broker”, “home loan broker”
Searches a month90, 62.5% of counted searches
Click price, weighted avgNZ$18.78

Near me

“mortgage broker near me”
Searches a month15, 10.4% of counted searches
Click price, weighted avgno Google price

Specific jobs

“first home buyer loan”, “refinance home loan”, “investment property loan”, “home loan pre-approval”, “self employed home loan”, “construction loan broker”, “mortgage broker fees”
Searches a month39, 27.1% of counted searches
Click price, weighted avgNZ$26.05

Related keywords

Not counted
“best home loan rates”
Searches a month10
Click price, weighted avgNZ$3.52
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of mortgage broker ads in Tauranga

Put in your own value per loan and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
50.1
Calls or forms
1.3
Booked loans
put in yours
Click cost per booked loan
put in yours

NZ$1,000 at NZ$19.96 a click buys about 50.1 clicks a month.

Put in your call and booking rates to see how many booked loans this buys.

Put in your value per loan and your margin to see whether this pays back.

Keywords

Every mortgage broker keyword tracked in Tauranga

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched mortgage broker keywords in Tauranga are “mortgage broker” (83 searches a month at NZ$18.78 a click), “mortgage broker near me” (15 searches a month with no Google click price), and “home loan pre-approval” (10 searches a month with no Google click price).

In Tauranga, “refinance home loan” is the keyword furthest from the country median: NZ$45.73 a click, 115.7% above the NZ$21.20 median click price for mortgage broker across this country's tracked cities.

In Tauranga, “self employed home loan” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Tauranga, 3 of the 10 counted mortgage broker keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
mortgage brokerGeneral searches83NZ$18.78
home loan brokerGeneral searches7no price
mortgage broker near meNear me15no price
home loan pre-approvalSpecific jobs10no price
first home buyer loanSpecific jobs8NZ$6.37
refinance home loanSpecific jobs8NZ$45.73
mortgage broker feesSpecific jobs7no price
investment property loanSpecific jobs5no price
construction loan brokerSpecific jobs1no price
self employed home loanSpecific jobs0no price
best home loan rates
Related, not counted
Related keywords10NZ$3.52
Ranks and trend

How Tauranga compares in New Zealand

Over the 48 months tracked, mortgage brokers searches in Tauranga peaked in May 2024 at 320 and were lowest in December 2023 at 80. Tauranga's single latest tracked month is down 20.0% on the same month a year ago and down 14.3% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Tauranga, the keyword changing fastest year on year is "self employed home loan", down 100.0%.

  • Tauranga is 3rd of 6 New Zealand cities by click price, among the three lowest.
  • Tauranga is 5th of 6 New Zealand cities by monthly searches, among the three lowest.
  • Tauranga is the only city in the Bay of Plenty region in this set, so there is no same-region rank.
  • Tauranga's 88.0 searches a month per 100,000 people is below the country-wide rate of 97.6 for this service.
  • Tauranga's median mortgage broker click price of NZ$19.96 is 5.8% below the country median of NZ$21.20.
  • Counted searches over the last 12 months are down 3.9% on the 12 months before.
  • In Tauranga, searches peak in May, about 43.4% above the monthly average, and are lowest in December.
Businesses

Mortgage broker businesses in Tauranga

Stats NZ does not publish a business count for mortgage brokers in Tauranga at this level, so this page shows none. No published industry code matches mortgage brokers at this geography. That is a finding about the published statistics, not about how many mortgage brokers work here.

Population: 161,300 (Tauranga). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Mortgage broker click prices in 6 countries

New Zealand is 2nd of 6 countries by median mortgage broker click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$9.4896.75
New Zealand
this page's country
US$12.2197.66
CanadaUS$12.7144.313
AustraliaUS$19.96140.925
United KingdomUS$20.6134.125
United StatesUS$24.0220.950

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for mortgage brokers in New Zealand

Regulator or register: Financial Markets Authority (FMA).

Mortgage advisers must be licensed financial advice providers (or engaged by one) under the FMA's financial advice regime (FSLAA).

FAQ

Questions people ask about mortgage broker ads in Tauranga

How much does a Google Ads click cost for a mortgage broker in Tauranga?

NZ$19.96 a click at the search-weighted average across the counted mortgage broker search terms in Tauranga (Google Ads via DataForSEO, pulled 13 October 2026). Tauranga is 3rd of 6 New Zealand cities by click price, among the three lowest.

How many people search for a mortgage broker in Tauranga each month?

142 searches a month on average over the last 12 months, down 3.9% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked loan cost in clicks for mortgage brokers in Tauranga?

There is a sourced lead rate for mortgage broker (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked loan. Put in your own booking rate in the planner below to see it.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: No industry code matching mortgage brokers is published at this geography level for this city. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

The Teardown · Free

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Get a free teardownEmail me this benchmark
Method

Search terms: a fixed keyword set per service for New Zealand, tagged by intent (general, near me, urgent and specific jobs), targeted to Tauranga with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked loan is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to NZD at the Federal Reserve H.10 September 2026 average (1 NZD = 0.5760 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Finance & Insurance
Published benchmark, cited
Population
September 2026 monthly average
US government work

Related: Mortgage broker in Auckland, Mortgage broker in Christchurch, Mortgage broker in Wellington, Mortgage broker across New Zealand, All services in Tauranga.

Privacy · Terms