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Locksmith ads in Dunedin: NZ$2.78 a click

A Google Ads click for a locksmith in Dunedin costs NZ$2.78 at the search-weighted average (134 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 0.6% on the 12 months before. Prices are in NZD, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
NZ$2.78
Searches a month
134
Year on year
down 0.6%
Click cost per booked job
NZ$82

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about NZ$82 in clicks at NZ$2.78 a click.

In Dunedin, the lowest click price on this page is urgent at NZ$1.86. The highest click price on this page in Dunedin is general searches at NZ$3.51.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about NZ$82 in clicks at NZ$2.78 a click.

Cost per booked job in Dunedin is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Dunedin figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searchesNZ$3.51NZ$104
Near meNZ$1.89NZ$56
UrgentNZ$1.86NZ$55

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the locksmith searches are in Dunedin

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Dunedin, at 43.3%.

In Dunedin, general searches has the highest click price among the counted intent groups, at NZ$3.51 a click.

An urgent search (“emergency locksmith”) costs NZ$1.86 a click, against NZ$3.51 for “locksmith”.

General searches

Highest click price on this page
“locksmith”
Searches a month58, 43.3% of counted searches
Click price, weighted avgNZ$3.51
In Dunedin, 3rd of 3 niches on this page by click price, the highest.

Near me

“locksmith near me”
Searches a month38, 28.4% of counted searches
Click price, weighted avgNZ$1.89

Urgent

Lowest click price on this page
“emergency locksmith”, “24 hour locksmith”, “locked out of house”, “locked out of car”
Searches a month23, 17.2% of counted searches
Click price, weighted avgNZ$1.86
In Dunedin, 1st of 3 niches on this page by click price, the lowest.

Specific jobs

“lock change”, “rekey locks”, “lock repair”, “safe opening”, “commercial locksmith”
Searches a month15, 11.2% of counted searches
Click price, weighted avgno Google price

Related keywords

Not counted
“key cutting”
Searches a month22
Click price, weighted avgNZ$0.50
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of locksmith ads in Dunedin

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
359.7
Calls or forms
29.0
Booked jobs
12.2
Click cost per booked job
NZ$82

NZ$1,000 at NZ$2.78 a click buys about 359.7 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 29.0 calls and 12.2 booked jobs, so each booked job costs about NZ$82 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every locksmith keyword tracked in Dunedin

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched locksmith keywords in Dunedin are “locksmith” (58 searches a month at NZ$3.51 a click), “locksmith near me” (38 searches a month at NZ$1.89 a click), and “emergency locksmith” (9 searches a month at NZ$1.86 a click).

In Dunedin, “emergency locksmith” is the keyword furthest from the country median: NZ$1.86 a click, 68.3% below the NZ$5.87 median click price for locksmith across this country's tracked cities.

In Dunedin, “lock repair” is the least-searched of the counted keywords tracked here, at 1 search a month.

In Dunedin, 3 of the 11 counted locksmith keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
locksmithGeneral searches58NZ$3.51
locksmith near meNear me38NZ$1.89
emergency locksmithUrgent9NZ$1.86
24 hour locksmithUrgent7no price
locked out of carUrgent4no price
locked out of houseUrgent3no price
lock changeSpecific jobs8no price
rekey locksSpecific jobs4no price
commercial locksmithSpecific jobs2no price
lock repairSpecific jobs1no price
safe openingSpecific jobsnoneno price
key cutting
Related, not counted
Related keywords22NZ$0.50
Ranks and trend

How Dunedin compares in New Zealand

Over the 48 months tracked, locksmiths searches in Dunedin peaked in March 2025 at 230 and were lowest in May 2024 at 90. Dunedin's single latest tracked month is up 6.7% on the same month a year ago and up 14.3% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Dunedin, the keyword changing fastest year on year is "lock change", up 50.0%.

  • Dunedin is 1st of 6 New Zealand cities by click price, the lowest.
  • Dunedin is 6th of 6 New Zealand cities by monthly searches, the lowest.
  • Dunedin is the only city in the Otago region in this set, so there is no same-region rank.
  • Dunedin's 101.7 searches a month per 100,000 people is below the country-wide rate of 199.6 for this service.
  • Dunedin's median locksmith click price of NZ$2.78 is 52.6% below the country median of NZ$5.87.
  • Counted searches over the last 12 months are down 0.6% on the 12 months before.
  • In Dunedin, searches peak in March, about 39.5% above the monthly average, and are lowest in May.
Businesses

Locksmith businesses in Dunedin

Stats NZ does not publish a business count for locksmiths in Dunedin at this level, so this page shows none. No published industry code matches locksmiths at this geography. That is a finding about the published statistics, not about how many locksmiths work here.

Population: 131,800 (Dunedin). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Locksmith click prices in 6 countries

New Zealand is 2nd of 6 countries by median locksmith click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$2.88311.05
New Zealand
this page's country
US$3.38199.66
AustraliaUS$6.61320.125
CanadaUS$7.74154.513
United StatesUS$17.43165.250
United KingdomUS$21.13188.225

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about locksmith ads in Dunedin

How much does a Google Ads click cost for a locksmith in Dunedin?

NZ$2.78 a click at the search-weighted average across the counted locksmith search terms in Dunedin (Google Ads via DataForSEO, pulled 13 October 2026). Dunedin is 1st of 6 New Zealand cities by click price, the lowest.

How many people search for a locksmith in Dunedin each month?

134 searches a month on average over the last 12 months, down 0.6% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked job cost in clicks for locksmiths in Dunedin?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about NZ$82 in clicks at NZ$2.78 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: No industry code matching locksmiths is published at this geography level for this city. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for New Zealand, tagged by intent (general, near me, urgent and specific jobs), targeted to Dunedin with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to NZD at the Federal Reserve H.10 September 2026 average (1 NZD = 0.5760 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Population
September 2026 monthly average
US government work

Related: Locksmith in Auckland, Locksmith in Christchurch, Locksmith in Wellington, Locksmith across New Zealand, All services in Dunedin.

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