Locksmith ads in Wellington: NZ$6.69 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about NZ$198 in clicks at NZ$6.69 a click.

Cost per booked job in Wellington is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Wellington figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the locksmith searches are in Wellington

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Wellington, at 45.0%.

In Wellington, general searches has the highest click price among the counted intent groups, at NZ$7.48 a click.

An urgent search (“emergency locksmith”) costs NZ$4.74 a click, against NZ$7.48 for “locksmith”.

Plan a month of locksmith ads in Wellington

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every locksmith keyword tracked in Wellington

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched locksmith keywords in Wellington are “locksmith” (212 searches a month at NZ$7.48 a click), “locksmith near me” (205 searches a month at NZ$5.99 a click), and “24 hour locksmith” (10 searches a month with no Google click price).

In Wellington, “locksmith” is the keyword furthest from the country median: NZ$7.48 a click, 27.4% above the NZ$5.87 median click price for locksmith across this country's tracked cities.

In Wellington, “commercial locksmith” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Wellington, 5 of the 11 counted locksmith keywords tracked here have a recorded Google click price.

How Wellington compares in New Zealand

Over the 48 months tracked, locksmiths searches in Wellington peaked in March 2025 at 870 and were lowest in April 2026 at 380. Wellington's single latest tracked month is up 20.5% on the same month a year ago and level with the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Wellington, the keyword changing fastest year on year is "commercial locksmith", down 100.0%.

• Wellington is 4th of 6 New Zealand cities by click price, among the three highest.
• Wellington is 3rd of 6 New Zealand cities by monthly searches, among the three highest.
• Wellington is the only city in the Wellington region in this set, so there is no same-region rank.
• Wellington's 224.9 searches a month per 100,000 people is above the country-wide rate of 199.6 for this service.
• Wellington's median locksmith click price of NZ$6.69 is 14.0% above the country median of NZ$5.87.
• Counted searches over the last 12 months are down 24.1% on the 12 months before.
• In Wellington, searches peak in March, about 15.3% above the monthly average, and are lowest in December.

Locksmith businesses in Wellington

Stats NZ does not publish a business count for locksmiths in Wellington at this level, so this page shows none. No published industry code matches locksmiths at this geography. That is a finding about the published statistics, not about how many locksmiths work here.

Population: 209,900 (Wellington). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Locksmith click prices in 6 countries

New Zealand is 2nd of 6 countries by median locksmith click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about locksmith ads in Wellington

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.